interbiznet.com Electronic Recruiting News Our Rate Card S P O N S O R S LIST OF TECHNICAL RECRUITERS LIST OF EXECUTIVE SEARCH FIRMS interbiznet BOOKCLUB interbiznet LISTINGS OUR HOME |
Read Today's Bugler Read current Blogging News: BERT Download Authoria's complimentary white paper - Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need? Kennedy Presentation: Adventures In Search Video. Presentation from John Sumser, Recruiting Is A Conversation is available for download.
Alexa RIP Essentially, Alexa depends on data from users of its toolbar to formulate its view of the relative traffic across the internet. The wikipedia article on Alexa note "some concerns" over the accuracy of Alexa information:
Besides problems with accountability and sample size, Alexa has a rapidly declining user base. I have been trying to install the Alexa toolbar on a new laptop. Very, very consistently, the Antiviral and anti-spyware identifies it as an infectious piece of adware. On our virus software, Alexa gets the following "review"
As a result, Alexa's active user base is in dramatic decline. If the user base is as small as suggested (180,000), minor changes in the installed base can have a significant impact on the quality of the data for a specific site. If a website is getting .2% of internet traffic in Alexa's user base, that would be 360 users. It doesn't take too many installation difficulties to alter that level of traffic. It's a shame. Alexa has offered the average Internet user and small business person the opportunity to assess the utility of a given website without expensive help. Although the competitive information contained within Alexa is still quite useful for Recruiters, the traffic information is now bollixed up to the point of uselessness. I am looking into alternatives for broad based traffic comparisons and would love any suggestions you might have.
John Sumser © TwoColorHat. All Rights Reserved.
|
interbiznet's
Electronic Recruiting News FEATURES:
RECENT ARTICLES:
RESOURCES: ADVERTISING: Copyright © 2013 interbiznet. All rights reserved. Materials written by John Sumser © TwoColorHat. All Rights Reserved. You may download a copy for personal use. Redistribution without permission is strictly prohibited.
|