---

| ERN | Bugler | The Blogs | Blogroll | Advertise | Archives |

---

Read Today's Bugler       Read current Blogging News: BERT

Download Authoria's complimentary white paper
- Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?

Kennedy Presentation: Adventures In Search Video.

Presentation from John Sumser, Recruiting Is A Conversation is available for download.

Code of Ethics

(April 23, 2007) Wow. Peter Weddle's IAEWS has published an employment web site code of ethics. It would be lovely to see it take root (particularly the part about a slander free market place.) This is a great mov ofr the rentire industry.

Wouldn't it be wonderful to see positive values articulated in ways that are easy to follow. Certainly the other elements of out industry would do well to follow this model of self-regulation.

From Their Newsletter:

The nay-sayers said it couldn't be done. The industry critics opined that job boards didn't have what it takes to set standards for themselves. Well, they were wrong. Thanks to the work of chairman Dan Honig, the members of the IAEWS Working Group on the Code of Ethics and others who contributed—notably Don Ramer, Ted Daywalt, Sunny Mokha, Manuel Francisci and Eric Shannon—the IAEWS has adopted the first ever Code of Ethics for the online employment services industry.

Is it perfect? Nothing is. Is it a credible start? Absolutely. Indeed, the guidelines that we've adopted set our Members apart from other, less reputable sites operating in our industry. They provide a tangible differentiator that will help sell clients and attract talent. No less important, they represent a commitment to excellence of which we all can be proud. The text of the code follows.

The IAEWS Code of Ethics

IAEWS Members are leaders in their industry. In acknowledgement of that role, they agree to adhere to the following Code of Ethics:

Confidentiality

We will maintain a privacy policy that is open and transparent. We will adhere to generally accepted principles for the use of information acquired online, to include the full disclosure of what personal information is collected and how it is used and/or released to others.

For example, Members will carefully protect hosted individual passwords and clearly indicate the use of all individual contact information.

Fairness

We will operate with respect for our customers and deliver our products and services as promised. In addition, we will compete fairly in the marketplace and not slander our competitors.

For example, Members will provide easy-to-find and up-to-date contact information on their sites for both employers and job seekers.

Honesty

We will not engage in deceitful or deceptive business practices. We will deliver our products and services as they are represented in our sales and marketing materials and provide accurate data on their performance and our operations.

For example, Members will make every effort to ensure that all job postings displayed on their sites are genuine employment opportunities.

Responsibility

We will serve the interests of all of our customers—employers, recruiters and job seekers. We will resolve customer issues to the best of our ability.

For example, Members will clearly state how long a resume will be archived on their sites and respect that commitment.

Self Regulation

We acknowledge that compliance with the IAEWS Code of Ethics is a condition of membership in the Association. We will adhere to the Code in all aspects of our business operations and expeditiously remediate any areas of noncompliance.

=====================================================

How Can You Put the Code to Work for You?
The Code is posted at the Association's Web-site under the Mission tab. Members are invited to reproduce, link to and/or mention it in their promotional and marketing materials. In addition, the Association, itself, is beginning an aggressive promotional effort to announce the Code and underscore its importance for both employers and job seekers. Bottom Line: If we want the Code to set Members apart, we have to make sure our customers know about it and what it means

john at johnsumser.com . - . Permalink . - . Today's Bugler. - . Send To a Friend

Find a smarter way to hire. Download our complimentary white paper
- Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?

World Class Marketing Consultant Offers
Free Evaluation of Your Potential for Big Gains

In a free phone session, Ron Richards, President of ResultsLab, will hear your goals then give you a free whirlwind analysis of your site or ads.

Richards named his firm ResultsLab because he has a track record of causing big results and because he uses a continuous improvement testing methodology. Some of his most unique approaches are…

Radical truth and honesty - He builds your positioning, tag line, headlines and other grabbers by discovering a deep truth about you that resets the standard and disqualifies competitors.

But what if your advantages over competitors aren't compelling to prospects - and indeed aren't different enough as a basis for powerful positioning? In that case, Ron recommends changes in your offering, or even your infrastructure, that make a powerful positioning you develop with him become true - one that disqualifies your competitors.

As needed he develops names, tag lines, grabbers, arguments that devastate qualms, and results-multiplying calls to action. He applies these to your site, ads, and emailings.

ResultsLab's approach is different from any other agency or consultant. Read how here.

Call Ron for your free session where he'll listen closely to your goals, flag what's improvable and to what extent, and say some of the specific improvements he envisions.

He's at 415-563-5300, or RonR@ResultsLab.com.

Typical comments from his clients' case stories:
"The highest response we've ever seen after working with lots of famous agencies and consultants,"
"The most successful system I've ever heard of for getting access to top executives,"
"A master builder in all media,"
"the most creative and skillful marketing consultant I've ever had the pleasure to work with,
"finds the hottest arguments and grabbers,"
"demolished the price qualms that had eluded our sales and marketing experts for 10 years."
"Beat our control by 4 fold."

---

| ERN | Bugler | The Blogs | Advertise | Trends | Archives |

---

Contacting Us:
Copyright © 2012 interbiznet. All Rights Reserved.
Mill Valley, CA 94941
415.377.2255
Send comments to colleen@interbiznet.com
To receive this Newsletter in Email each weekday, please use the form on the linked page.