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What's Going On VI: Job Board In A Box

(March 20, 2007)
You've probably never seen the
Lifehacker Job Board or the Gizmodo Job Boards.  They are advertising vehicles on niche sites with really large (by comparison to some blogs) loyal audiences. They use they are using JobThread to host their job boards boards. JobThread lets you setup a job board for your site for free. They share 50% of the revenue you charge. There are no setup fees, hosting fees or maintenance fees.

There are a number of other, competing services that target the small niche publisher (Publisher is a euphemism for blogger)..

Indeed offers a jobroll. Jobster has a job feed widget. Both deliver similar functionality without the emphasis on cash flow for the "publisher".

Essentially, these various initiatives all allow the delivery of job ads to very narrowly targeted marketplaces. It's an early stage of a process that will evolve to include rich dialogs between audience members and companies wishing to hire them.

We haven't even begun to see the implications here. Read about the launch (the comments are fascinating) of one blog job board. Scan this search to get a sense of how fast things are growing. Simply Hired has added 1,000 publishers in Jobamatic's first month>

In other words, the underlying technology has just shifted and will accelerate the explosion of job boards.

(AIRS offers a free 106 page director of job boards and recruiting technology. It's a good starting point.)

Tomorrow: Massive Media Convergence

John Sumser © TwoColorHat. All Rights Reserved.
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