| ERN | Bugler | The Blogs | Blogroll | Advertise | Archives |
Download Authoria's complimentary white paper
- Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?
Media Is Not Culture
(December 06, 2006) Why is there such an enormous explosion in blogs and self-publishing? The technologists will tell you that it's simply a question of capacity: people are blogging because they can. The increased availability of the technology is the cause of the phenomenon.
We're not so sure.
The impact of demographics on social trends can never be understated. Technologies live and die based not on their inherent worthiness but on the willingness of the market to accept them. Understanding and meeting a need (or sometimes creating one) is what makes new ideas gain traction. Demographics underlie and facilitate the process.
There are three major demographic trends driving American (and most Western) culture:
With age (generally) comes a shift in focus. AARP suggests that life, post-50, is all about finding meaning, consuming less and focusing on personal fulfillment. From what we can tell, this is the exact same ethic as the current crop of college graduates. Meanwhile, the culture is rapidly becoming bi-lingual as a reality. (The Hispanic population grew from 14 Million to 35 Million between 1980 and 2000.)
Monolithic media (the big TV networks and city newspapers) served the culture well in the days when the culture itself was monolithic. Today, however, the culture is fractured and fragmented, creating the need for micro-publishing. Blogs are here because they suit the real culture and its microniches.
The fragmentation and change is just beginning.
Don't forget to check out the
Don't forget to check out theblogs on bert
Target - your ideal candidates, by school, major, location & more.
Brand - your company as the place where they want to work.
Learn - about the candidates you want to hire & how to reach them.
| ERN | Bugler | The Blogs | Advertise with Us | Trends | Archives |
Copyright © 2012 interbiznet. All Rights Reserved.
To receive this Newsletter in Email each weekday, please use the form on the linked page.
Electronic Recruiting News