IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card






Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors










Click On Our Sponsors

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

ERN | Bugler | The Blogs | Blogroll | Advertise | Archives |

The Right Traffic

(December 5, 2006)
  Smart recruiters and their management's goals include securing an adequate supply of the right kinds of workers for their companies. They do not ambiguously wander around asserting that they are doing the right thing. They proactively define the upcoming challenges and then demonstrably (that means measurement) navigate their way through the challenge. Chewing bon-bons while pontificating (one of our favorite sports) is a guilty pleasure and not a raison d'etre.

So, what do you want to see and measure?

Here's a scenario. You work for a big software company. You're writing a recruiting blog with three purposes: a) to improve/soften the employment brand of your firm (which is known for its cut-throat work environment) b) to reach college students who might want entry level jobs and, c) to reach seasoned professionals who would make good employees (passive candidates). Sound familiar?

First of all, if you do not have your blog on a server that you control, you can not see it very well. The server logs (the foundation for most traffic measurements) belong to the company that hosts the blog. Depending on your relationship with them, you may or may not be able to see all of the detail in those logs. You really want to be familiar with the lowest level of detail.

Certainly, you would want to be looking at the domain names of the visitors to your blog. If you were attracting visitors from the Engineering Departments of Ivy league colleges (yes, you could see that) but not their business schools, you might wish to change the focus of your content. You might experiment with what would raise those numbers. You might consider taking out Google ads and watching the impact on college audiences. (You might ask Joel Cheesman to help you construct a page and content that targeted the right audiences through the Search Engines).

You'd also want to be looking at the dot com visitors. If you were getting lots of visits from Ford.com or Uhaul.com and relatively few from Oracle, Microsoft and Apple, you may want to change your content. By using the web server log data, you can begin to develop a baseline. From there, you can experiment to see whether your content increases or decreases the flow of traffic from your target audiences.

John Sumser © TwoColorHat. All Rights Reserved.
  Permalink . - . Today's Bugler. - .
Send To a Friend

Talent is what matters most.
Hire the best with Authoria Recruiting.

Authoria Recruiting 2007 is a next-generation recruiting solution that helps you:

  • Understand exactly what talent your managers need.
  • Find the best sources.
  • Target and attract the highest quality candidates.
  • Hire top talent and track their success.
The most widely-used enterprise recruiting solution on the market, Authoria Recruiting helps our customers manage private talent pools totaling over 11 million candidates.

Find a smarter way to hire. Download our complimentary white paper
- Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?

Click On Our Sponsors

ERN | Bugler | The Blogs | Advertise with Us | Trends | Archives |

Contacting Us:

Copyright © 2012 interbiznet. All Rights Reserved.
Mill Valley, CA 94941
Send comments to colleen@interbiznet.com

To receive this Newsletter in Email each weekday, please use the form on the linked page.

Electronic Recruiting News










         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email


  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics

  • The Right Traffic
  • Ten Years Ago
  • ATS Sourcing
  • HR.BLR.com
  • Europe
  • Gamer Fragged Student
  • ATS Hides The Flow
  • Boomers Bust Age Bias?
  • Real Social Networking
  • Keywords Are Not
  • Industry News
  • Best of the Blogs
  • Fewer Workers and Jobs
  • Authoria
  • Everybody Hates
  • Veterans Day
  • David Manaster


    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


       All material on this
       website is the
       property of interbiznet
       (The Internet
       Business Network:
       You may download
       a copy for personal
       use. Redistribution
       without permission
       is strictly prohibited.
       All material on
       this site is
       © 2008 interbiznet.

       All rights reserved.