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(November 06, 2006) In August, traffic to most social networking sites dropped:
This was during a time period that was forecast to show another month of 10% increases. The San Francisco Chronicle is saying that it's burnout and overload:
Here's what we know.
Networking works when everyone receives more value than they expend. That value is is subjective and individual. You have to subtract wasted time, annoyance and hassle from the value received. That's a big hurdle.
The initial rush comes from a constant expanding stream of feedback and recognition. Sadly, no one has been able to provide the equivalent of perpetual motion or sustained novelty in online networking. Ultimately, the process requires work and is subject to a serious value analysis.
The very essence of survival in our information economy is being able to tell the difference between activities that produce value from those that destroy it. Although the line is different for each individual and each set of circumstances, the core reality is very constant. Activities must give us a constant positive return that exceeds our investment.
Online social networks do not deliver uniform value to all participants. They simply are not sustainable food chains. Most people lose in the deal.
They are starting to figure this out.
Target - your ideal candidates, by school, major, location & more.
Brand - your company as the place where they want to work.
Learn - about the candidates you want to hire & how to reach them.
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