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(October 31, 2006) Yesterday, Simply
Hired and RetirementJobs.com
announced a partnership designed to segment the monolithic database for a
With the first of the 77 million baby boomers
turning 60 this year, employers face a staffing crisis. The U.S. Bureau of
Labor Statistics estimates 10 million jobs will go unfilled in 2010 as the
first wave of boomers retires. Simply Hired's new search offering helps to
close this gap by connecting boomers in search of work with employers who
value their experience and have thousands of job openings to fill.
While salary is certainly important to those
seeking "encore careers," other criteria, such as flexibility (the ability
to work full or part-time, in seasonal or contract positions), benefits,
training, and a company culture that is free of age bias, are valued highly
by these experienced employees
To assure that jobs and the employers who offer them are well-suited to age
50+ workers, RetirementJobs.com conducts an extensive evaluation of
employers to verify that their policies and practices have proven to be
successful in recruiting and retaining older personnel. Through its
Age-Friendly Employer Certification program, RetirementJobs.com has
certified and identified hundreds of employers whose work environments will
appeal to boomers and seniors. Companies that have been certified as
"Age-Friendly" include firms such as Borders Group, REI, H&R Block, Oakwood
Healthcare System and Robert Half International.
"A recent survey from the AARP revealed that
70% of baby boomers plan to continue working in their retirement years,"
said Gautam Godhwani, CEO of Simply
Hired. "By partnering with RetirementJobs.com, Simply Hired will make it
easy for these workers to identify employers who value aged 50+ candidates
for their experience, reliability and productivity."
"Jupiter Research predicts that more than 62 million adults over age 50 will
be online by 2010," said Tim Driver, CEO of
"RetirementJobs.com and Simply Hired will make it easy for millions of older
Americans to log-on to discover and work opportunities that fit both their
income and lifestyle requirements."
This is a pretty creative approach to a very
RetirementJobs.com Age Friendly Employment Certification program is a
thorough evaluation of a company's policies and practices that ascertains
whether or not the company is age friendly. A dozen areas are covered:
- General Commitment and Workforce
- Organization Culture and Employee
- Workforce Planning and Composition
- Employee Retention
- Candidate Recruiting
- Management Style and Practices
- Training and Development
- Job Content and Process Accommodations
- Work Schedules, Arrangements and Time
- Compensation Programs
- Healthcare Benefits
- Savings and Retirement Benefits
"The purpose of the Age Friendly Employer
Certification program is to assist age 50+ job seekers by identifying those
employers committed to objectively considering them for appropriate employment,
free of age bias or discrimination. Age Friendly Certified employers want
age 50+ candidates to know they are valued for their knowledge, experience,
maturity, reliability and productivity." (RetirementJobs.com)
By coupling this certification program with a
high traffic site like SimplyHired, a number of things are accomplished:
- SimplyHired brands itself as relevant to
demographic groups other than its core audience;
- RetirementJobs gains a branded distribution
outlet that accentuates (rather than devaluing) its demographic niche;
- The general purpose of dispelling
age-stereotypes is accomplished. Of course the Over 50 crowd is web
- Both companies (SimplyHired and
RetirementJobs.com gain market points for doing a right thing.
- Real value gets added that distinguishes
SimplyHired from the rest of the pack.
Nice move for both. It's the kind of win-win deal
that should be a model for others.
John Sumser © TwoColorHat. All Rights Reserved.
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