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Simply RetirementJobs

With the first of the 77 million baby boomers turning 60 this year, employers face a staffing crisis. The U.S. Bureau of Labor Statistics estimates 10 million jobs will go unfilled in 2010 as the first wave of boomers retires. Simply Hired's new search offering helps to close this gap by connecting boomers in search of work with employers who value their experience and have thousands of job openings to fill.

While salary is certainly important to those seeking "encore careers," other criteria, such as flexibility (the ability to work full or part-time, in seasonal or contract positions), benefits, training, and a company culture that is free of age bias, are valued highly by these experienced employees
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To assure that jobs and the employers who offer them are well-suited to age 50+ workers, RetirementJobs.com conducts an extensive evaluation of employers to verify that their policies and practices have proven to be successful in recruiting and retaining older personnel. Through its Age-Friendly Employer Certification program, RetirementJobs.com has certified and identified hundreds of employers whose work environments will appeal to boomers and seniors. Companies that have been certified as "Age-Friendly" include firms such as Borders Group, REI, H&R Block, Oakwood Healthcare System and Robert Half International.

"A recent survey from the AARP revealed that 70% of baby boomers plan to continue working in their retirement years," said Gautam Godhwani, CEO of Simply Hired. "By partnering with RetirementJobs.com, Simply Hired will make it easy for these workers to identify employers who value aged 50+ candidates for their experience, reliability and productivity."

"Jupiter Research predicts that more than 62 million adults over age 50 will be online by 2010," said Tim Driver, CEO of RetirementJobs.com. "RetirementJobs.com and Simply Hired will make it easy for millions of older Americans to log-on to discover and work opportunities that fit both their income and lifestyle requirements."

This is a pretty creative approach to a very difficult problem.

The RetirementJobs.com Age Friendly Employment Certification program is a thorough evaluation of a company's policies and practices that ascertains whether or not the company is age friendly. A dozen areas are covered:

1. General Commitment and Workforce Policies
2. Organization Culture and Employee Relations
3. Workforce Planning and Composition
4. Employee Retention
5. Candidate Recruiting
6. Management Style and Practices
7. Training and Development
8. Job Content and Process Accommodations
9. Work Schedules, Arrangements and Time Off
10. Compensation Programs
11. Healthcare Benefits
12. Savings and Retirement Benefits

"The purpose of the Age Friendly Employer Certification program is to assist age 50+ job seekers by identifying those employers committed to objectively considering them for appropriate employment, free of age bias or discrimination. Age Friendly Certified employers want age 50+ candidates to know they are valued for their knowledge, experience, maturity, reliability and productivity." (RetirementJobs.com)

By coupling this certification program with a high traffic site like SimplyHired, a number of things are accomplished:

1. SimplyHired brands itself as relevant to demographic groups other than its core audience;
2. RetirementJobs gains a branded distribution outlet that accentuates (rather than devaluing) its demographic niche;
3. The general purpose of dispelling age-stereotypes is accomplished. Of course the Over 50 crowd is web literate.
4. Both companies (SimplyHired and RetirementJobs.com gain market points for doing a right thing.
5. Real value gets added that distinguishes SimplyHired from the rest of the pack.

Nice move for both. It's the kind of win-win deal that should be a model for others.

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John Sumser © TwoColorHat. All Rights Reserved.
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