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Recruiting.com v2.0

(October 25, 2006) We've avoided talking about the new and improved Recruiting.com for over six weeks. We watched the launch and have watched their traffic growing with deep personal pride. We've been involved with Jason Davis for a long time now. We feel a sense of paternity.

We don't really like the new offering. As we said earlier this week, we're in the stupid club on this one. That means that as hard as we try, we still don't get it.

Last night, the lightbulb went off. Recruiting.com v2.0 is all about the technology. Recruiting.com v1.0m was all about Jason Davis and the wonderful folks he could attract. The old version was a network, the new version is a traffic platform. The new version allows anyone to publish. The old encouraged connections and contact. The new is technical and the old was personal.

We miss Jason.

Recently, someone said that Jason Davis is like Bill Clinton. It's very hard not to like him. He's one of the few people we know who can waste your time and still get you to be generous. It's a gift, a kind of charisma. Jason is a sweet fellow who can charm anyone he meets. That was central to the success of Recruiting.com v1.0

Personality, however, is a negative in company valuation. The new Recruiting.com is designed to limit Jason's control and involvement. It runs itself. The service offers voting on articles found around the web. We don't know what we're voting for. It's certainly not a ranking.

So, you end up with this weirdness. We like the personality of the guy behind the venture. We think personality is the essence of success online. Sadly, the new approach minimizes Jason's visibility.

We're trying as hard as we can to be constructive. We'd like nothing more than to find something upbeat about the new Recruiting.com. We want Jason Davis to succeed. There's just nothing to hang on to in this case.

The new Recruiting.com v2.0 is a variant on RecruitingFly.com. Meanwhile, RecruitingBloggers is cornering the market on consolidated personality in the vacuum left by the original Recruiting.com. The traffic from Recruiting.com will continue to grow, we think but the juice is gone.

John Sumser © TwoColorHat. All Rights Reserved.
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