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Work, The New Retirement
(October 19, 2006) The is a lot of press these days about the way that Retirement is being redefined. The trends are echoing throughout the world.
The wave of baby-boomers entering retirement is going to completely reposition and reinterpret all of our notions about age, financial need, and all of the other aspects associated with being over 50. As this enormous cohort (76 Million) moves into its prime living years, we'll get to see stories about the realities of age. They'll be nothing like our stereotypes.
Why are we getting all fussed up about the shifts in the meaning of retirement?
There are three forces that will drive the availability and deployment of talent over the next quarter century:
On the baby boomer front, there is an explosion of resource availability and rethinking in the marketplace. As it becomes clear that the labor shortage is as real as the healthcare rationing problem, the very nature of retirement is being reframed. Employers need workers to stay put with their knowledge and wisdom. Employees need more challenge and reliable income.
Everyone, including the state Department is issuing helpful guidelines about dealing with the phenomenon. Stay away from the use of words like old, mature, elderly, gray, senior and so on. Emphasize challenge and flexibility.
If you want to see the process in action, look closely at the campaigns generated by and for customers at RetirementJobs.
Here's what you can know for sure.
Work is changing. We need more bodies but have not (re)produced them. Workers over the age of 50 have different values and plans. The workplace and those workers need each other. This is a recipe for broad cultural transformation
It's already started.
Target - your ideal candidates, by school, major, location & more.
Brand - your company as the place where they want to work.
Learn - about the candidates you want to hire & how to reach them.
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