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Job Jacking You wake up one morning and discover that
your lawn has been cut. It's not particularly well done. It's long enough so
that it will need to be cut again next week. The trimming has not been done. There is a note stapled to your front door
that says: If you do not want your lawn trimmed next week, please place a
sign in your front yard saying so. If you want a better job done, please do
one of the following: This is significantly more intrusive than
the standard scam in which a donation is requested after the street number
is painted on your curb. You'll notice that the process is opt-out rather
than "opt-in". You'll also notice that the requirements for opting out are
entirely the responsibility of a customer who never solicited the service in
the first place. In this peculiar set of circumstances, none of the options
really allow the lawn-owner to control his yard. Now, imagine that twenty services were doing
this to your front yard simultaneously. That's what it's like if you have a set of job
listings on your corporate website. It's what it's like if you run a legitimate
job board, collecting fees for postings. The gang member pulls up to your house, mows
your lawn, takes your clippings and tells you that you can only stop him by
placing a big sign in your front yard. Then the next one comes and so on. No
respect for ownership, no respect for a particular approach to landscaping, no
compensation for the value extracted, no consideration of the impact on the
yard. It's just grab and run. This incredible set of bad manners is brought to
you by the likes of Jobster, Simply Hired, Indeed and a host of other examples.
The model was established in days gone by FlipDog, CareerMosaic and
CareerCast. "Spidered" job content has always been the ploy from job boards who
were unable to muster a real sales force. Copying the poor taste of large search engines,
these jobjackers take without permission claiming that an opt-out policy is the
same as "permission marketing". Of course, the jobjackers reserve the right to
protect themselves: Such prohibited conduct
includes, without limitation, any efforts to (a) log in to an account with a
password not assigned to you, (b) access personally identifiable information
not intended for you, (c) test the security measures on the Site and/or
attempt to identify system vulnerabilities, (d) impersonate any other user
of the Site and/or the Services or forge any of the header information in
any posting or tamper with the TCP/IP packet header, (d) modify, reverse
engineer, disassemble, decompile or otherwise attempt or allow others to
attempt to discover the underlying computer code for the Site and/or the
Services, or (f) overwhelm or disable the Site or the Services or interfere
with the access and use of the Site and/or the Services by any other user. (SimplyHired) They go on to say: Your continued use of the Site
and the Services is expressly conditioned on your compliance with the
preceding prohibitions and with the obligations and restrictions. Without
limiting the generality of foregoing, you acknowledge that SIMPLY HIRED
expressly prohibits and you agree not to: Which are, more or less, the very tactics that
allow them to harvest other people's job content. You've got to wonder why it's
good for the gander but not the goose. So, let's start talking about why the new crop of
job aggregators feel that it's okay to purloin the copyrighted material of
others without their permission. While we've chosen SimplyHired as a target, the
same onerous BS is a part of the operating materials of each of their
competitors. As we see it, it's vandalism.
John Sumser © TwoColorHat. All Rights Reserved.
Talent is what matters most.
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