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Passion



(October 2, 2006) It's always a deep privilege to get to witness the passion that fuels the inside of really entrepreneurial companies. People who pursue a dream each day have a special sort of charge about their affairs. The distinctions between the work, the passion, the family and the product, rather than being balanced, are tightly integrated into a seamless view of reality. The company is the product. The product is the family. The family is the work. And, the work is the passion. While passion doesn't guarantee entrepreneurial success, it appears to be a prerequisite. But, as any sensible player will tell you, passion is, at its best, a way to console yourself about the shortfall in your paycheck. Real success involves seeing well beyond the confines of an idiosyncratic sense of the future and into the soul of the market.

It also requires a serious investment beyond a self-serving sales pitch.

Early start companies in our space had a nice and understandable challenge. In order to make the Electronic Recruiting marketplace emerge, they had to educate customers. In those days, candidates outnumbered advertisers by an order of magnitude. The job was easy...get a customer to use the system and results would take care of themselves. The real advantage the first movers held was the leverage implicit in the market.

With seemingly uncountable numbers of competing vendors of various sizes and offerings, the game is very different today.

John Sumser © TwoColorHat. All Rights Reserved.
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