(August 21, 2006)
We're getting ready to deliver a presentation at the OnRec conference. In order
to facilitate the conversation during and after the show, it seems logical to
walk you through the research process. We're going to be talking about
As the demographics change in the US and the
rest of the world, the workforce is going to be both older and deeply mixed. The
vast demographic changes that are seeping into the workplace include: gender
differences, sexual identity differences, race and ethnic difference, political,
religious and cultural difference and broad ranges of ages. Labor shortages,
pension plan revisions, lack of planning and bad luck make it certain that the
workplace will increasingly range from the early twenties to the early eighties.
Long gone pensions, unaffordable housing and changes in technologies
complicate the issue.
To get started, we're going to look deeply into the generations. This table
lists all of the Wikipedia articles about generations that have names. There is a
deep American bias in the date spans and names. It is, however an interesting
place to start.
There's no consensus on this stuff. The years overlap and the distinctions
are ambiguous. Generalizing always carries risk.
Bridget, who is a key part of the project is from Generation Y and just a
hair too old to be a Millennial (Internet Generation). Let's think about the
Millennials first. Here's what the
Coming after Generation Y, the generation born primarily
in the late
1980s and early to mid
1990s is referred to by several different neologisms.
Among these are the Internet generation, the
MySpace Generation.The name "iGeneration" is based on the popular
iPod music device. The term was popularized by
MC Lars in his song "iGeneration", which was made
music video.This generation's use of the internet has
changed through the last half of the
1990s and the first half of the 2000's and includes the
use of new innovations in internet communication such as
MGS:TUS, and the ever-growing use of
Other terms that have been used in conjunction with this
MyPod Generation (from the
fusion of "Myspace" and "iPod")
Baby boomers (and some GenXers) are often harshly critical of this group.
Insanely well networked multichannel communicators, they are often victimized by
elders who have little understanding of the technology that shapes their world.
There's a common loving disdain for parents who just can't seem to get it.
They've never known a time without gizmos and computers.
Before all is said and done, the Millennials will be managing Baby Boomers.
That's going to be interesting. If you want to hire them, you'd better be good
at MyspaceRecruiting. You'd better bet that as soon as they sense you're there,
they'll move on to other places.