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MultiGenerational Recruiting I

(August 21, 2006)
We're getting ready to deliver a presentation at the OnRec conference. In order to facilitate the conversation during and after the show, it seems logical to walk you through the research process. We're going to be talking about Multigenerational Recruiting.

As the demographics change in the US and the rest of the world, the workforce is going to be both older and deeply mixed. The vast demographic changes that are seeping into the workplace include: gender differences, sexual identity differences, race and ethnic difference, political, religious and cultural difference and broad ranges of ages. Labor shortages, pension plan revisions, lack of planning and bad luck make it certain that the workplace will increasingly range from the early twenties to the early eighties.

Long gone pensions, unaffordable housing and changes in technologies complicate the issue.

To get started, we're going to look deeply into the generations. This table lists all of the Wikipedia articles about generations that have names. There is a deep American bias in the date spans and names. It is, however an interesting place to start.

There's no consensus on this stuff. The years overlap and the distinctions are ambiguous. Generalizing always carries risk.

Bridget, who is a key part of the project is from Generation Y and just a hair too old to be a Millennial (Internet Generation). Let's think about the Millennials first. Here's what the Wikipedia says:

Coming after Generation Y, the generation born primarily in the late 1980s and early to mid 1990s is referred to by several different neologisms. Among these are the Internet generation, the iGeneration, and the MySpace Generation. The name "iGeneration" is based on the popular iPod music device. The term was popularized by MC Lars in his song "iGeneration", which was made into a music video.This generation's use of the internet has changed through the last half of the 1990s and the first half of the 2000's and includes the use of new innovations in internet communication such as MySpace, YouTube, iFilm, MGS:TUS, and the ever-growing use of Internet Forums, Wikipedia, and Imageboards.

Other terms that have been used in conjunction with this generation include:

  • MyPod Generation (from the fusion of "Myspace" and "iPod")
  • N-Gen
  • e-Generarion (stands for "electronic generation")
  • Generation D (for "Digital")
  • Loli-boomers
  • Generation M
  • Millennials


Baby boomers (and some GenXers) are often harshly critical of this group. Insanely well networked multichannel communicators, they are often victimized by elders who have little understanding of the technology that shapes their world. There's a common loving disdain for parents who just can't seem to get it. They've never known a time without gizmos and computers.

Before all is said and done, the Millennials will be managing Baby Boomers. That's going to be interesting. If you want to hire them, you'd better be good at MyspaceRecruiting. You'd better bet that as soon as they sense you're there, they'll move on to other places.

Tomorrow: Gen Y.

John Sumser © TwoColorHat. All Rights Reserved.
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