interbiznet.com
LIST OF TECHNICAL RECRUITERS interbiznet BOOKCLUB interbiznet
|
| ERN | Bugler | The Blogs | Blogroll | Advertise | Archives |
Authenticity (March 11, 2005) - It's very easy to see the Web as a vehicle for
telling the world about your firm. A Website that is weighted toward giving
information about your firm, however, can be considered self-centered. One
that provides information that is useful to users and clients can be
considered user-centered. The measure of the user-centeredness of the
Website as a whole is what "authenticity" means for the purposes of this
article. There's a fine line between over-hyping and justifiable self-confidence.
Many Websites make the exaggerated claim of "We are the premier on-line
recruitment site" in one form or another. This sort of inflated and generally unsubstantiated claim is the opposite
of authenticity. Yet the firms behind these Websites are very useful,
competently run employment advertising services. It's as if someone told
them that they needed an aggressive tagline for their Websites. The problem with such transparent hype is that users can see through it.
An inflated tag-line that greets a visitor to a Website has the potential to
create doubt about the rest of the information that might be provided there.
Authenticity is the way that users can assess the integrity of the
information on the Website as a whole. It is very important for a firm to
ensure the accuracy of each piece of information it provides on its Website
to a user. A user's whole perception of a firm's professionalism can be
skewed by simple things like poor grammar, unsubstantiated claims or
self-centeredness. Authenticity can be thought of as a cross between genuineness and
integrity. The combination of the two yields a consistently trustworthy
information source that has the user at its center. If a Website does not
provide this, the user can easily discover plenty of alternatives that do.
The Websites that generate return traffic and user loyalty are the ones
that provide their repeat clients with additional value each time they
visit. The value, which may be new job postings or additional professional
information, is aimed specifically at the needs and interests of the
Website's users. (interbiznet)
Post Jobs - Search Resumes - Make a Better Hire, Faster
Give your job postings the exposure you need to reach the best candidates. Net-Temps' aggressive online advertising attracts the top candidates and your jobs are broadcast to a wider audience.
For 10 years Net-Temps has been providing online services exclusively to staffing companies. Our membership includes:
… and many more features to simplify your online recruiting.
| ERN | Bugler | The Blogs | Advertise with Us | Trends | Archives | Copyright © 2012 interbiznet. All Rights Reserved.
To receive this Newsletter in Email each weekday, please use the form on the linked page.
|
Electronic Recruiting News
FEATURES:
RESOURCES:
ADVERTISING:
|