Along with the launch, they are giving away free copies of an adobe file entitled "The Poor Recruiters Guide to SEO". The ebook is designed to be a non-techie read about practical SEO techniques. If you are wrestling with traffic development and don't have a big budget, this is a very useful tutorial.

The nicest thing about RecruitingFly is the Recruitingblog search engine. All of the material in RecruitingFly's extensive blogroll is indexed for searching on a regular basis. If you want to know what's going on in Recruiting blogs, it's the place to start. Watching the Alexa Rankings for RecruitingFly will give everyone an opportunity to see if Recruiting Blogs actually matter at an audience size level.

Both offerings (RecruitingFly and the SEOBook) showcase an important fact/feature of the Web 2.0 universe. Cleverness is usually more successful than technical brilliance. Understanding the realities of RSS and Search Engine Optimization and being willing to share those insights is enough to catapult RecruitingFly into the middle of the conversation.

With the emergence of RecruitingFly (and it won't be the last), the question of categories and motives moves to front and center. While "Fly" is comprehensive, it offers no real sense of what's important and what's not. As such, it's just a technical trick albeit a very useful one. We can virtually guarantee that any blog whose title begins with the letter "A" will be more widely read than one that starts with "M". There's just no way to tell what's interesting, not interesting, current or credible.

While the fly should be making Jason Davis (of Recruiting.com) scratch his head trying to figure out how to respond competitively, the net result is an increase in clutter. Knowing that you can see everything written in all of the Recruiting blogs will be an increasingly useless thing. There's already too much stuff.

The path forward will involve one of two approaches.

(As a quick aside, you'll notice that our work is not particularly covered in the RecruitingFly search engine. That's because we don't produce an RSS feed. Until RSS has basic copyright protection and distribution control, we're sitting it out.)

Path one is the editor. One clear way of sifting wheat from chaff is to have a strong editorial hand at work. Whether you agree with the editor is less important than the fact that an editorial point of view is expressed. Actually reviewing material before it is passed on is much more labor intensive than search engine mechanics. While editors can be disagreeable at times, point of view is a decided value if you don't want to spend all of your time figuring out what is important. Using an editor (say, interbiznet) is a way of outsourcing your information decisions.

Path two is the news-currency model. Current blogrolls (like the Recruiting Animal's or our very own BERT) give you a window on what's happening. We're obviously biased towards the editorial approach but, a newsflow makes it possible to catch the right stuff. This approach favors what's current over what's important. The news-currency model can be easily duplicated so additional work will be required to develop loyal brand traffic.

The reason that types and categories of blogs becomes important is obvious. One look at our blogroll will be enough to tell you that there's just too much stuff to be digested in any one sitting. Refining the mess by clearly identifying the subject matter (Recruiting Animal does a great job of this) and refining the flow to the most relevant or highest quality (we do this in our regular best of the blogs series...see the archives, they're called "BOB") is what will make the difference.

Tomorrow, we'll take a shot at identifying types and categories of Recruiting Blogs.

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