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Associations. 7 Random Tidbits

(June 22, 2006)  Today's Bugler is crammed full of new product announcements and press releases. Many of them are relevant to the ongoing Associations discussion. Here are a few and the light they shed on the conversation:
  • Erexchange has had a facelift and chosen a new name. ERE.net features the new slogan "Recruiting Intelligence, Recruiting Community". Central to the new strategy is the development of new media including  the new publications Journal Of Corporate Recruiting Leadership  and Inside Recruiting. David Manaster announced the change in his blog. It's an interesting set of moves in the face of increased competition from abroad and in the personal publishing revolution. Here's our congratulations to Manaster on the move. The new ERE is looking more and more like a for-profit association. (Here's an alternative take.)
  • Microsoft (MSFT) and CareerBuilder.com have combined forces to find and grow new web designers. This is exactly the sort of competition that should have association leaders running a little scared.
  • QuickBase, , a division of Intuit Inc. (INTU), announced improvements that make configuring and using QuickBase applications faster and easier than other software alternatives. Like the rest of the world, associations included, the Recruiting industry is subject to Marketing Myopia. Intuit's Quickbase, like salesforce.com, offers interesting alternatives to the industry's standard flavors. Both firms have clear legs in our industry because their platforms are useful in related applications. The Marketing Myopia problem is a general management challenge. (Part of the job here at interbiznet is to provide alternatives to this standard malady.)
  • Sequent Inc.  is partnering with the Human Capital Institute, a Washington, D.C., think tank on human resources issues. The institute will give Columbus-based Sequent access to its resources and research, and Sequent in turn will conduct Human Capital Leadership programs at Franklin University in Columbus and at the University of Pennsylvania in Philadelphia. While it isn't yet clear exactly what the Human Capital Institute is (It seems to fuzzily belong in a range of categories), it is clear that it has a fundamentally different business model from its competitors around the beltway. HCI clearly targets SHRM for audience and sponsorship.

Read the entire Associations series:

We keep updating the blogroll. There are now 145 Recruiting related blogs. Our latest discovery: Recruitomatic.

john.sumser at johnsumser.com. - .  Permalink . - . Today's Bugler

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