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(May 25, 2006) Jobster continues to inject novelty and surprise into the market. The announcement that Jobby, a two month old Web 2.0 startup made their acquisition list shows the speed at which the Jobster momentum grows. The Jobby purchase shows the relentless nature of web evolution and Jobster's commitment to staying on top of it. Announcing the acquisition in the Jobster blog, Goldberg demonstrates his commitment to grass roots communications.
Jobby is an alternate take on Resumes and Recruiting. Jobby is two months old.
We can hear the eyes rolling. For the past dozen years, every company that has entered our industry has claimed to have an alternate take on Resumes and Recruiting. Hundreds of firms have joined the fray with data parsing, structuring, assessing and matching technologies. Each of them claimed, loudly, to be the vanguard of the new revolution. Almost all of them were more of the same, exploding onto the scene and departing with a whimper.
Jobby is actually something different. Jobster was very, very smart to grab it.
The key to Jobby is the tagging.
Tagging is user generated metadata. Tags can be used to specify properties of an object that are not obvious to the object itself. Tags can be used to find objects with similar properties or to organize objects. Tags are often used in social software and Web 2.0 pages. The method of allowing open categorization of the Internet is often referred to as Folksonomy.
Take a look at the "Qualification Details" for Tony Wright, the CEO of Jobby. It's a set of tags that summarize Toby's resume (which can be downloaded as an acrobat file). Tony chooses the keyword tags so that Recruiters can find him in the database.
The Jobby approach to Resume/Job Tagging is so obvious and elegant that it will spread rapidly throughout the industry. Keep your eye on the tagging issue and the progress of Jobby.
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