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Risks and Benefits of Recruiting Blogs
(May 12, 2006)
There are no risks associated with blogs. There are serious risks associated with bloggers.
- Bloggers create a kind of transparency that's difficult to manage.
- Bloggers can place company secrets directly on to the Internet.
- Bloggers can make public mistakes that affect the company's image.
- Bloggers are uniquely able to give away proprietary information.
- Customers will assume that a blogger speaks for the company.
- Bloggers will probably deviate from the "company line".
- Bloggers are likely to believe that no supervision is required.
- Bloggers are likely to believe that no value needs to be produced.
- Bloggers can inadvertently lead competitors to key personnel.
- Bloggers may show a more accurate view of the inner workings of the company.
- Bloggers may criticize company policies and management in public.
- The material that bloggers produce is sometimes called evidence.
- Employees may be jealous of the attention granted to individual bloggers.
- Employees may believe that a blogger speaks for the company.
- Employees may be swayed by a blogger's criticisms of the company management.
- It is really hard to replace a successful blogger.
- There are no obvious career paths for bloggers so rewards are problematic.
- Bloggers spend time doing things that don't look like work.
There are no benefits gained from blogs. Bloggers create value for the organization
- Bloggers produce a level of transparency that appeals to customers, investors and potential employees.
- Bloggers may create a dialog with specific pockets of talent, building a robust employment brand in a microniche.
- Bloggers can teach leaders the difference between management and control.
- Bloggers create a new, vital feedback loop that helps flatten the organization.
- Bloggers drive out costs by making inefficiency visible.
- Bloggers put a human face on the organization. This is particularly valuable to large companies.
- Bloggers make ideas real.
- Bloggers fuel innovation by providing additional channels for recognition.
- Bloggers attract so called passive candidates by talking shop.
- Bloggers become very media savvy very quickly.
- Bloggers create a "trip wire" for important external information.
- Bloggers can create communities that improve the quality of potential employees.
- Bloggers can develop the relationships that make just in time hiring possible.
- Bloggers deliver "sunlight" to the dark corners of the organization.
- Bloggers enable the company to define the arena for a range of PR issues.
- Bloggers provide additional venues for employee and investor communication.
- Bloggers learn the critical skills in direct marketing, audience development and communications.
- Bloggers develop their leadership abilities by having time in the spotlight.
John Sumser . - . Permalink . - . Today's Bugler
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