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Referrals .2
the market should take notice. As a component of the answers to our question about referrals, Goldberg is raising awareness of Jobster's much larger agenda. Having run afoul of the changing product mix and marketing spin at jobster in the past, we're a little nervous about reading these tea leaves. It's pretty clear, however, that the referral business is like a vestigial tail at Jobster. Their ambition stretches to direct competition with the industry's largest players. In a recent press release, Jobster unveiled one of the smartest (well almost) things we've seen to date:
Jason Does a great job at clearly laying out his vision for Jobster:.
On a number of levels, jobster intends to be a black box that integrates and improves a range of Recruiting technology. Therefore, comparing it to a referral business is a disservice to both. The goal at jobster is to make a tasty jambalaya. There's plenty of wiggle room in the service definition because they're focused on delivering certain range of results, not proving a process. At H3, the question is how to deliver on a methodology. Hans and his crew are deeply committed to a vision that we're tempted to call "the networked ebay of recruiting". By fleshing out the mechanics of compensated networked referrals, their work will make it possible to effectively deploy referral systems in all sorts of setting in the future. They believe in technology and patents. H3 is a "Research and Development" approach to product delivery. Jobster is a customer driven view of things. Both approaches can deliver results for investors and customers. Both approaches have strengths and weaknesses. Generally, we see more success from laser focus than from "boiling the ocean". John Sumser . - . Permalink . - . Today's Bugler
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