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(April 19, 2006) We're thinking a good bit about referrals these days. As Jobster morphs into a broad spectrum Recruiting services company, they seem to be losing their initial edge as a referral service. The change in focus is the same issue we discussed in our recent pieces on Zoominfo.
So, we're trying to figure out whether or not purity matters. Is referral a discrete segment communications problem or is it smart to merge the various recruitment tools into a single swiss army knife? (Even Victorinox doesn't call them knives anymore. They're multitools.) We're tempted to say that before you go ahead and stretch the definition of things, it's good to get the fundamentals right.
There is a lot to be learned about referrals.
The most obvious questions are:
We've emailed these questions to Jason Goldberg (via Dave Lefkow) and Hans Gieskes looking for answers from the industry leaders (Jobster and H3). We'd be happy to hear from any other network referral software providers. We'll post you as we get info.
Thanks to Colin Kingsbury at HRMDirect who took the time to explain how this works. It turns out that if you do the process (pick a number, add the digits in that number, subtract that number from the original), you always get a number that can be divided by 9. Then, all you have to do is make all the numbers that can be divided by 9 have the same symbol. As Colin said so elegantly, "It's a fancy version of a two headed coin."
Introducing SmartPost, (www.smartpost.com)
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