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Room 4 Improvement 7
(April 03, 2006) Reach. It's all about the right reach with the right message. The more valuable the target, the more specific the reach.
An interesting and important issue associated with reach is monitoring the results of advertising on a variety of job boards. Don Firth, the relentless energy behind a host of niche job boards, has this to offer:
Not only don't we know where candidates come from, we don't know where they don't come from. The thing about job boards, as we've been saying, is that they are good at reaching the people they are good at reaching. The others, conventionally known as Passive candidates, are not online looking for jobs through job boards. We pointed out, in Rm 4 Imprvmt 4, that job boards reach roughly 25% of the labor market.
Keep up with Revisiting The Job Board Series:
SmartPost: Job posting without the guesswork.If you don't know where your applicants are coming from, chances are you're wasting time and money. SmartPost takes the guesswork out of online posting efforts. How? When you post through our system, detailed metrics tell you the source of your candidates, and help you adjust your strategy accordingly.
SmartPost answers recruiters' burning questions:
Stop guessing. Come take a look [www.smartpost.com]
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