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Human Capital Management


(February 22, 2006) The management of Human Capital has seven sequential elements:
  1. Outreach (Brand Relationship Development)
    1. Building and Seeding Talent Pools
    2. College Outreach
    3. Community Relations / Economic Development
    4. Recruitment Branding
  2. Sourcing (Brand Articulation)
    1. Harvesting Talent Pools
    2. Explicit College Recruiting
    3. Harvesting Communities
    4. Recruitment Advertising
    5. Referrals
  3. Recruiting (Qualify and Sell)
    1. Screening
    2. Checking
    3. Interviewing
    4. Recruitment Workflow
  4. Hiring (Close and Keep Closed)
    1. Negotiation
    2. Logistics
    3. Orientation
  5. Initial Assignment (Brand Experience)
    1. Workgroup Roles / Introductions
    2. Cultural Adaptation
    3. Initial Performance Indicators
    4. Training / Development / Role Specific Assessment
    5. Organizational Integration
  6. Redeployment (Brand Reinforcement)
    1. Workgroup Roles / Introductions
    2. Cultural Adaptation
    3. Initial Performance Indicators
    4. Training / Development / Role Specific Assessment
  7. Recycling / Disposition (Brand Redefinition)
    1. Termination, Voluntary
    2. Termination, Involuntary
    3. Layoff - Outplacement
    4. Retirement
Each element should be addressed by the organization's Recruitment Strategy. Each element is rightly understood as another phase in the Recruiting process with necessary elements of advertising, marketing, assessment, development, performance management and investment.

John Sumser

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