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Download: Integrated Employment Branding Presentation Interview With A Passive Candidate (February 14, 2006) Just a little over six years ago we went out to lunch at a local pub in search of a passive candidate to interview. After looking high and low, we realized that passive candidates probably all bring their lunch to work. So, we wandered into a modest 3 story office building and hunted through the cubicles for a passive job hunter. We found him, curled in a fetal position, snoring through his lunch. Looking through his email, as long as he was sleeping, we noticed a folder called "Do Something With This Stuff". Opening it, we discovered hundreds of incoming emails that had a variety of messages that said "If you are not interested in receiving any more mail like this, complete the following instructions." Apparently, he wasn't interested enough to complete the instructions. Since lunch was ending, we jiggled his arm to wake him.
"No, no, we we're told that you were a passive job hunter." "Well, my boss seems to wish that I were a more active one", he mumbled in reply. "I don't usually wake up until a half hour after lunch. What's so important?" "We're doing field research into what it takes to recruit a passive job hunter", we said. "Oh, that's nice", he replied. "What do you think makes you a passive job hunter", we inquired. "Uh, I dunno", he opined. "Well, what kind of job would you like", we interrogated. "This one's not so bad", he articulated. "Well, tell us about your dreams", we urged. "Uh, I wish I had a job where my sleep wouldn't get interrupted. Then I could have more dreams", he slurred. "Hmmm", we gurgled knowingly, "did you know there's a whole industry devoted to finding passive people like you?" "Oh", he slurped, "That's nice. Are we done yet?" "One last question", we assured him, "What's your favorite job board?" "Huh?", he asked drifting back to sleep, "What's a job board?"
It overtakes all traditional hiring sources including newspaper classified ads which now only account for 5% of new hires. DirectEmployers Association, a non-profit consortium of over 200 leading U.S. employers and operator of the JobCentral.com employment search engine (www.jobcentral.com), released the results of an in-depth industry study, conducted on its behalf by strategic management and technology consulting firm Booz Allen Hamilton, that shows the Internet is now the primary hiring source for employers.
John Sumser
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