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Download: Integrated Employment Branding Presentation
Bigger Picture (February 13, 2006) - For the most part, our
industry dishes up the so-called "Active Candidate", someone who is currently looking for work and has an available
resume. The misnamed "Passive Candidate" is gainfully employed and not currently looking.
The industry expands when we begin to serve up workers in general.
The difference between active and passive candidates is important to Recruiters and their suppliers. It means nothing to the candidates themselves. It does nothing to describe the relative value of a candidate to an organization. In other words, the very nomenclature of the
industry is misleading and misfocused. All that "active" really means is "takes less work to find" or "low hanging fruit". All that "passive" means is the opposite. Both terms are focused on Recruiting effort rather than real value. Even these two basic terms are whiny and
self-centered. They do not even vaguely address the central question in Recruiting, getting the best talent for the job.
They simply indicate a price point. Beginning to expand the category means wrestling
with the value of our industry to the rest of the organization.
John Sumser
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