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Download: Integrated Employment Branding Presentation
Preferred Audience Imagine how rapidly
quality drops, when the high quality visitors leave in a hurry. Imagine how much
more quickly the problem multiplies, when the remainder are given incentives
to persevere. Quality drops by an order of magnitude. One of the many basic characteristics
that determines who is or is not top talent is the ability to
value and use time. High accomplishers use their time effectively and seek
environments in which that mindset is valued. The other group is not so
concerned about the value of their most precious resource. So, who do you think finishes
the process on a crummy website laced with blank screens from a flawed service
provider? That's right, the ones who will tolerate organizations that waste
their time. Who navigates hard to understand
websites in search of the unwieldy application process? That's right, the
desperate. Who applies for a job even
though the job description is unreadable? You know the answer. Who uses the web for a job
search when there is nowhere near enough information to make an informed
decision? And, what do the other folks
do? They research your company
whether you help them or not. They look for clues about culture in websites that
mention your company and its management practices. They try to figure out the
names of the people they would be working with. They use quick contact methods.
They value their time and expect the same from you. If you take a look at your
website from this perspective, you may discover that it is rude and inefficient.
The problem, too many low quality candidates, is being caused by something you
can control. John
Sumser
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