interbiznet.com
LIST OF TECHNICAL RECRUITERS
LIST OF BOOKCLUB
interbiznet
|
| ERN | Bugler | The Blogs | Blogroll | Advertise | Archives |
Download: Integrated Employment Branding Presentation
Strategy
It is an offensive game that deteriorates at the
moment that it shifts to the defense. Recruiting, as currently practiced, is a
defensive and reactive process full of promotional techniques. Placing an ad on
a job board, hiring a staffing or search firm, and, filling a requirement after
it is identified are all reactive behaviors executed in defense of a set of
circumstances that happen out of the control of the recruiter. The industry that
has grown up to support Recruiters and other HR professionals. The problem with promotion as a development tool
is that it makes people want to run away. Promotion, as demonstrated by the cold
call or the surprise demonstration, introduces the 'prospect' to a strange thing
and asks that s/he consider it without regard to schedule, quality or need. The
presence of fear in promotional tools is precisely the reason that cold calls
and direct marketing approaches have such low rates of closing. When you reach
out cold to a prospect, your batting average falls rapidly. Attraction, on the other hand, gradually and interestingly
introduces the prospect with no threat of immediate sales pressure. Usually,
attraction oriented tools and processes give the prospects something of value
well in advance of the sales pitch. Advertising is much more about attraction,
through increasing brand awareness. Advertising takes time and focus. It
operates on different rhythms than the direct approach. It is friendlier with a
relaxed pace. Community development is an even longer path. Now, of course, you have to beat the bushes to
get started or restarted. Recruiting in an early stage enterprise has a higher
promotional content than a mature operation should have. But, promotion as a
development tool is best left to fly by night operations. The question is why
the Recruiting industry has avoided the more productive approach of building
attraction into its basic processes. We think the answer lies in not understanding
that the acquisition and maintenance of Human Capital requires a solid infusion
of regular capital. Since the question is rarely understood in those terms,
Recruiting is treated as an expense rather than as an investment. Recruiting is
an investment and always requires an investment at the front end. Technique that
attract candidates are the best ways to convert so called passive seekers into
active seekers.
Don't miss the Bugler.
Post Jobs - Search Resumes - Make a Better Hire, Faster
Give your job postings the exposure you need to reach the best candidates. Net-Temps' aggressive online advertising attracts the top candidates and your jobs are broadcast to a wider audience.
For 10 years Net-Temps has been providing online services exclusively to staffing companies. Our membership includes:
… and many more features to simplify your online recruiting.
To receive this Newsletter in Email each weekday, please use the form on the linked page.
|
Electronic Recruiting News FEATURES:
RESOURCES:
ADVERTISING: RESOURCES:
© 2013 interbiznet.
All Rights Reserved. Materials written by John Sumser © TwoColorHat. All Rights Reserved. |