2005 In Review: 9. CareerJournal Distribution

The SnagAJob.com alliance brings to more than 100 the total number of sites linking to CareerJournal.com content through headlines and summaries.

The agreement allows the SnagAJob.com Web site to highlight the headlines and summaries of articles from CareerJournal.com and CollegeJournal.com, and enables users to click on a link to read the full text. SnagAJob.com also has the ability to post a full article daily from either CareerJournal.com or CollegeJournal.com.

"We're pleased to offer our exclusive content and popular columns to SnagAJob.com, which joins many other top career sites in offering links to our content for their visitors," says Tony Lee, publisher, CareerJournal.com.

"SnagAJob.com continues to expand its resources for hourly job seekers through this agreement with CareerJournal.com," says Shawn Boyer, chief executive officer, SnagAJob.com. "Our users will benefit from having access to CareerJournal.com's more than 2,500 articles on all aspects of job hunting and career management."
from the Press Release.

It's been a while since we fawned over Tony Lee. We profiled him five years ago as one of the heroes of the industry. He has his fingers all over the impact of the Internet on our industry. For years, he toiled as the Editor of the Wall Street Journal's weekly newsstand magazine. He ultimately closed the operation and focused his energies on the online business at CareerJournal. With 25 years in the industry, he knows everyone. His influence is wider than you'd guess.

Tony's basic operating premise is always "leverage what you have to maximum advantage." Unlike most of his peers in the newspaper industry, Tony sees the world as a set of opportunities moving forward. His investment horizon is not about preserving the past. He's able to see the future well enough to make astonishing decisions. (His initial investment of $1Million in CareerCast a couple of years ago is easily worth 20x that.)

The distribution program that Snagajob joined this week is one more example.

In the current (and intensifying) battle for eyeballs and attention, old models of newspaper delivery, content ownership, advertising and (even) audience/traffic development are all suspect, at the very least. The hard won self-concept of most news operations is hard won competitive supremacy. These are heroic, male, go-it-alone cultures. The idea of sharing material and eyeballs has always been limited to the wire services (like AP and  UPI).

The CareerJournal content distribution stands those ideas and legacies on their heads. As usual, Tony Lee has constructed a win-win proposition that expands the reach and extends the audience for his operation. 100 content partners should be the envy of everyone else in the industry.

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