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2005 In Review: 9. CareerJournal Distribution
(December 20, 2005) Somewhere, we read that CareerJournal, the Wall Street Journal's online career section, signed it's 100th content distribution agreement. Snagajob, a heavily trafficked job site for part time and hourly jobs, was lucky enough to be the recipient of deal 100:
It's been a while since we fawned over Tony Lee. We profiled him five years ago as one of the heroes of the industry. He has his fingers all over the impact of the Internet on our industry. For years, he toiled as the Editor of the Wall Street Journal's weekly newsstand magazine. He ultimately closed the operation and focused his energies on the online business at CareerJournal. With 25 years in the industry, he knows everyone. His influence is wider than you'd guess.
Tony's basic operating premise is always "leverage what you have to maximum advantage." Unlike most of his peers in the newspaper industry, Tony sees the world as a set of opportunities moving forward. His investment horizon is not about preserving the past. He's able to see the future well enough to make astonishing decisions. (His initial investment of $1Million in CareerCast a couple of years ago is easily worth 20x that.)
The distribution program that Snagajob joined this week is one more example.
In the current (and intensifying) battle for eyeballs and attention, old models of newspaper delivery, content ownership, advertising and (even) audience/traffic development are all suspect, at the very least. The hard won self-concept of most news operations is hard won competitive supremacy. These are heroic, male, go-it-alone cultures. The idea of sharing material and eyeballs has always been limited to the wire services (like AP and UPI).
The CareerJournal content distribution stands those ideas and legacies on their heads. As usual, Tony Lee has constructed a win-win proposition that expands the reach and extends the audience for his operation. 100 content partners should be the envy of everyone else in the industry.- John Sumser © TwoColorHat. All Rights Reserved.
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by John Sumser
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