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Shakin' It Up
(November 1, 2005)
Joel Cheesman has little respect for the way things used to be. That's why we like him so much. He loves to find creative ways to shake things up. His business (Search Engine Optimization for Employment Websites, is a simple and smart investment that anyone building traffic should consider.
These days, he's done several things worth mentioning this month:
- Take a look at his blog entry about SHRM rejecting his apllication for a speaking gig.
- He's helping his competition find people, knowing that as his niche grows, things get better for everyone.
- He delivered a clear piece on the realities of the decline in email marketing effectiveness.
- He's auctioning ad space on his blog on ebay. The auction details appears at the bottom of this page.
In other words, Cheesman is, himself, a piece of disruptive technology. Watch him closely. He knows where the industry is headed and is making decisions from there.
That's what we do.
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Blog Sponsorship Auction
... or, help support Joel's iTunes addiction.
Want your company, publication, event, Web site, service or whatever in front of the online recruitment industry's elite? If so, I'm confident you've come to the right place.
You're bidding on the opportunity to be a sponsor on
Joel Cheesman's blog for a full month (30 days).
Here are the specifics:
- You'll get a 250 x 250 banner ad that is actually placed within my blog's content (see blog for visual).
- Your ad will run for a period of 30 days of blog entries.
- Your ad will forever* be archived and searchable within each blog entry you're in. How cool is that?
- Your ad will be hotlinked to your URL and impressions, click-thrus can be calculated.
- You'll also get an SEO-friendly text link on the lefthand side of my blog for the 30-day period. My blog is now a Google PageRank of 6/10, so I could argue this is a pretty fine backlink to have to your site.
- Accepted banner formats include GIF, animated GIF, JPEG and Flash.
- Traffic 411: My blog averages around 5,500 unique visitors a month and has approximately 110 RSS regulars who don't get counted toward my site visitor count.
Hopefully that covers everything, but I'm sure I'll get unexpected questions. Simply contact me via eBay, and I'll post your question so everyone can see the answer ... assuming I have an answer, of course.

P.S. I know I'm really putting myself out there with this auction. There's a chance no one will bid, making me look like a total loser.
I'm willing to take that risk. One, this is a neat experiment. And two, I'm really just too lazy and busy to actively sell real estate on my blog.
* By "forever," I mean as long as the blog lives ... which should be a really long time.
Note my 100% positive feedback. Don't worry, I won't screw you over.
I mean, you can leave nasty comments 'n' stuff if I do.
I also reserve the right to reject any advertiser or advertisement, giving a full refund.
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Don't forget to check out the blogs on bert.
- John Sumser © TwoColorHat. All Rights Reserved.
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