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How To Do It

(September 15, 2005)  If you're looking for a industry role model, you could hardly do better than John Younger. The founder of Accolo, a pioneering Recruitment Process Outsourcer, Younger has that magic gift that combines the ability to innovate with the ability to promote. It's really rare to find these qualities in a single person and rarer still to find it in our industry.

You might recall Accolo's recent advertising campaign which spoofed the infamous Car's Jr. Paris Hilton commercial, the Candidate Bill of Rights or their selection as RPO of the year in 2005. Each of these marketing triumphs would be the accomplishment of the year for most marketers. At Accolo, they simply set the bar for the next achievement. It's cool, funny and effective.

(By the way, here's how the Accolo process works:

  • The hiring manager takes 15-30 minutes to outline the position and basic requirements of the position
  • An Accolo consultant develops a job-specific description, list of pre-interviewing questions, and detailed recruiting plan using our proprietary technology, knowledge base and methodology.
  • The hiring manager spends a few minutes approving the plan with the Accolo consultant and then the Accolo system goes to work
  • Accolo uses any and all sources postings, referrals, networks, professional organizations to find the right candidates
  • All candidates pre-interview electronically. Those that do not meet the job-specific minimum criteria receive an e-mail letting them know.
  • Those that meet the criteria and complete the initial interview are presented to the hiring manager via the Make Decisions Console.
  • You can schedule an interview, decline an interview, or hire a candidate at the click of a button.
  • Once you make a hire, all of the remaining candidates are informed and thanked for applying. )

This week, Accolo has launched a search for the next Supreme Court Justice. The tongue-in-cheek campaign gets users to take a look at the Accolo process while educating about the core issue. It's a neat mix of community value and promotion.

We're reprinting their full press release with this article. It should serve as an inspiration for people who have to do marketing in our space. It reads like no other release we've received and includes a story worth telling. We get many, many press releases that do just the opposite. Younger appears to know his audience and what they want. That's the essential trait we're praising.

Larkspur, CA September 13, 2005 Accolo, Inc., a professional recruitment firm, today announced that it has initiated a search for the next United States Supreme Court Justice.

In an unprecedented move, Accolo is supporting the effort to fill the Justice opening as part of its civic duty in an unofficial capacity. "Americans value choice and opportunity, and this is our nation's chance to cast a wide net to identify the most appropriate candidate." said John Younger, Accolo's CEO. "The impact this person will have is tremendous, and a healthy democracy requires equal access." Serious candidates will be forwarded to President Bush and select members of the Senate Judiciary Committee.

"Diversity of experience and opinion is essential for a respected Supreme Court, and Accolo's efforts to incorporate viable candidates outside the beltway are extraordinary," commented Jim Parton, Attorney and Partner with San Francisco's Lynch, Gilardi & Grummer. "While introducing some levity, this is an effective way to educate the public and give capable attorneys, judges and public servants a means to be considered."

The job description is below and corresponding initial interview questions can be seen at www.accolo.com/justice. ___________

Title: United States Supreme Court Justice - Apply your Serenity, Courage and Wisdom Job #: SUPR-CRTJT

To apply, refer or learn more go to: http://www.accolo.com/justice

Strength of character, historical perspective, rhetorical flair, and a willingness to stand on principle come naturally to you. Your keen intellect, deep understanding of the most complex legal issues, communication skills, demonstrated ability to make informed decisions and writing acumen will serve you well in this high profile job. Step up to the opportunity of a lifetime as you mold the fundamental legal principles of the United States during a time of great volatility.

The United States Federal Government offers competitive salary and benefits. In addition to completing this application, the selection process includes being nominated by the President and receiving Senate confirmation.

You read legal doctrines for fun and shine in legal and political careers. Your endless barbeque debates about civil rights, race relations, criminal procedure, freedom of speech and press, and church-state relations regularly make you the center of attention. While this job has no formal requirements, previous top-performers have been natural-born citizens with significant judicial experience. In the last 200 years, all selected candidates have been lawyers. Most were current or previous members of Congress, governors, members of the Cabinet, attorneys, law professors or judges in the United States court system. Impress your friends, influence your neighbors and apply your in-depth legal experience as a United States Supreme Court Justice.

Exercise your power as a member of our democracy. We all benefit when the best possible candidate is selected. Please distribute this job opening broadly and encourage appropriate candidates to apply.

Accolo is supporting the effort to fill this job as part of our civic duty in an unofficial capacity. Americans value choice and opportunity, so this is your chance to be considered even if you are not currently part of the President's inner circle. Serious candidates will be forwarded to President Bush and select members of the Senate Judiciary Committee.

Don't forget to check out the blogs on bert.

- John Sumser

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