Basics II

1. Easy Web Access:  It has a clear, easy to find link from the company home page.
2. Easy To Find:  Jobs are published so that search engine (Google) results are improved. Search engine position is managed.
3. Easy To Understand:  Links are presented once per page. Naming is Consistent.
4. Respects Privacy I:  Clear, employment specific, policies regarding: privacy, intellectual property, hiring process, data storage, security.
5. Respects Privacy II:  Includes Email a Friend feature.
6. Access To Jobs I:  No Login Required to Browse (unless very clear and compelling value offered in exchange for log in data)
7. Access To Jobs II:  Job Listings Available No More than three clicks from company home page.
8. Access To Jobs III:  Search Engine Depth is appropriate to listing volume.
9. Meaningful Job Listings:  The sell is matched with a substantial understanding of the job itself. It's readable and interesting.
10. Culture:  The company's culture is described thoroughly. Who fits and who doesn't

The most important general principle of great employment website design is good manners. That means that you

• Never waste a job hunter's time (web speed, site organization, fresh content)
• Never post jobs you are not planning to fill
• Always provide alternate means of application
• Always acknowledge receipt of the application
• Always provide a variety of means for contacting the recruiter
• Set expectations appropriately
• Get to "No" as quickly as possible

John Sumser

*** Check out the Bugler for Industry News and BERT for Blog News ***

---

Corporate Branding Special - from CareerJournal.com

Promote your company as an "Employer of Choice" through this special offer:

Package includes:

• Unlimited job postings for 30 days , which includes the CareerJournal National Network of 125+ newspaper, magazine, radio and TV station career sites
• A logo tile on CareerJournal's "Who's Hiring" page for 30 days
• Your logo featured at least once as "Today's Employer" on the site's homepage
• Resume database access for 30 days

Special Offer: $2,195
Visit http://www.careerjournal.com/adinfo/adinfo_post_a_job.htm for more details.

Call or email Alex Baxter (alex.baxter@dowjones.com)
Phone: 212-597-5989.

---

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

---