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Theory 3.2: Global Accountability (August 18, 2005) As you can tell, we've been applying a lot of elbow grease to the concept of vertical search in the jobs market. While we remain skittish on the concept, we've missed more than our fair share of predicting the obvious. We'll give the benefit of the doubt to the buzz this time. So, what are some obvious things you could do with a vertical search engine in the jobs arena? (We always told the folks at Monster that if we'd had the Flip Dog data, we'd retire and become stock market players.) (BTW, indeed does have a tools development interface, an XML API. We anticipate seeing the same thing from each of the competitors. It's really not Web 2.0 without the possibility of overlapping mashups. Really disciplined players, like Amazon, have APIs that are released like software, by revision number, on a schedule. The commitment to an ecology of developers separates winners from losers in Web 2.0) We'd like to suggest a focus on accountability. Holding historical and current data from the job market gives the verticals (indeed, simplyhired, workzoo, and, perhaps nimblecat) the opportunity to measure a number of things that job hunters currently don't (or can't) know. For example, here's a baker's dozen variables that a good job search engine ought to be able to give its customers. With this data, lots of interesting performance data about human capital management would be available for market review.
Each of these items simply involves massaging the data that must be collected to build a vertical. There are lots of other wonderful possibilities once you start mashing in other data. Don't forget to check out the blogs on bert.
John
Sumser
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