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Disintermediation (July 26, 2005) Somehow, everyone believes that disintermediation only impacts the other guy. Disintermediation, in case you've forgotten, is the tendency of the web (and other post-industrial factors) to reduce the role of the middleman. In the early days of the web, the flattening or organizations, disintermediation and broadly informed citizens were imagined as the long term benefits. In practical terms, disintermediation boils down to increased affordability of "printing presses" (as in freedom of the press belongs to anyone who can afford a printing press). Disintermediation is the driving factor behind blogs, HR outsourcing and RPOs. In still other words, work flows to the least expensive (defined in dollars and hassle) place in which it can be done. It's the force behind desktop marketing, podcasts and the dramatic rise in communications options. One key result of disintermediation is the flattening of organizations. Increasing devotion to a core focus makes most operations friendlier simply because they are smaller. Blogs augment this tendency by providing a gateway into the inner workings and tops of adaptive firms. We'll note with pleasure, Jason Goldberg's response to our article on Jobster. As Cheesman points out, and Canadian headhunter satirizes, this could only happen in the post industrial world.
It really marks the beginning of a real back and forth dialog in a circle of peers in our industry. Each has its function, the reality is flat and non-hierarchical. So, we could, as Goldberg notes, have a good laugh about the whole thing over the phone. No secrets in the call, just that we actually enjoy working together in the same industry. Meanwhile, at the hall of organizational flattening and the home of disintermediation, something interesting is happening. Microsoft has sued Google over a hire. (Of course, Google counter sued). If we were in their recruiting pipeline, we'd be expecting commentary from the Microsoft bloggers. Specifically:
Of course, the big company could resort to a "we don't talk about pending litigation" stance. But, the question remains. MS has tainted its recruiting pipeline; it has a mechanism for addressing the issue; will it revert to older forms or press on with the innovation? These are the times that determine whether a company is really committed.
John
Sumser
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