Each wave of marketplace innovation reduces the importance of the intermediary and increases the skill requirements of end users. As the tool set increases in precision, it becomes ever more important to know exactly what you want. Since the keyword "engineering" will be buried in takers, knowing what keywords to buy will be critical. Knowing how to reach your intended audience without resorting to the obvious will be essential.

To date, recruiters have been able to use the job boards without really understanding the value or the data they receive.

When pressed to explain how they track hires from their online recruiting efforts, not one company we've spoken with will swear that their tracking numbers are accurate. Most use inefficient methods for tracking, and continue to rely on such outdated methods as surveys of their recruiters to ask where candidates say they heard about the job opening.

The process of understanding the results you are getting takes as much work as defining the results you want. Actively poring over the web traffic logs may not be anyone's notion of fun in recruiting but, in effect, all recruiting really depends on understanding and managing the web traffic logs.

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You've got to find what you love, and that is as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work, and the only way to do great work is to love what you do. If you haven't found it yet, keep looking, and don't settle. As with all matters of the heart, you'll know when you find it, and like any great relationship it just gets better and better as the years roll on. So keep looking. Don't settle.
- Steve Jobs, Stanford Commencement

John Sumser

*** Check out the Bugler for up-to-date Industry News.

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Materials written by John Sumser © TwoColorHat. All Rights Reserved.
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