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Kneecapping Email
(June 07, 2005) Email providers are beginning to limit the use of email. We experience it (here at interbiznet) as a form of extortion from big ISPs. In exchange for a fee, they will take us off their spam blacklists. Most publishers won't talk about the question because it contradicts their assertions about the effectiveness of email marketing.

All sorts of "cost saving, revenue generating" schemes are being installed in the name of "spam control"

"No one answers email any more. And Verizon keeps me from being paranoid about it.

Four months ago, I wrote about the problems I had emailing my agent at Verizon. At the time, the company admitted that, yes, it was blocking email, but denied that it was blocking entire geographical regions. For spam protection, dontcha know.

But, Verizon said, whatever blocking it was doing was all right because it was instituting a whitelist. All my agent or any other Verizon user had to do was submit my address and they'd remove it from the block.

Hahahahahahaha."
- Wendy M. Grossman, The Inquirer, (Rest of the article)

Please take the time to read the rest of Grossman's article. It details one user's experience with the creeping phenomenon of pay per message email. With various ISPs instituting various forms of flow control, email is rapidly Balkanizing.

This means that any vendor who claims to be able to build "talent pools" through the use of email is promising a temporary approach to a bigger problem. Any vendor offering targeted lists is hoping that there will be an effective completion rate for the email.

Things are changing quickly.

John Sumser

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Materials written by John Sumser © TwoColorHat. All Rights Reserved.
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