(May 02, 2005) - Wow. Take a look at Veritude's offering, Workforce Insights (be sure to subscribe). A wholly owned subsidiary of Fidelity Investments, Veritude produced a quarter of a Billion dollars in sales last year. The company uses Workforce Insights to demonstrate its reach in HR services and support.

On one level, WI is a loose cover for Lexis-Nexis feeds on the following subjects:

• Call Centers
• Diversity
• Employment Demographics
• Flex Time
• Insourcing
• Offshoring
• Outsourcing
• Part-time Employment
• Recruiting and Staffing
• Temporary Workforce
• Turnover and Retention
• Workforce Trends

The service also provides content generated by Veritude in the following categories:

• HR Strategies - Articles about forward-thinking approaches to addressing workplace issues
• HR Trends - Information about industry developments worth watching
• Veritude News Releases - Company announcements
• Veritude Voices - Columns and commentary from Veritude
• Workforce Insights - All Veritude content published in its online resource center

Each subject area is available as an RSS feed!

Finally, the Workforce Insights main page is a nice start at a comprehensive listing of high-quality HR Resources.

The firm is willing to be controversial. Witness:

• Human Resources Must Stand Up for the Moral Customer
• It's Time to Stop "Playing HR" and Time to Lead Revolutionary Change
• Growing a Global HR Department Means Going Local
• The HR Executive as Chief Integration Officer

In general, Veritude seems to have recognized the power of publishing (blog-like) as an essential credibility builder. You should get to know the site and watch their moves.

John Sumser

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