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Mousey Recruiting II (April 22, 2005) - Sneaking-Up on the mice. "The idea is that if you find yourself playing these games long enough at work, you have to re-think whether your job is the right one for you." - Yahoo spokesperson. As a component of its "Spring Break" promotions, Yahoo-HotJobs is revisiting a time honored method. Targeting the marginally dis-satisfied (and a mix of mid-20s in transition), the firm is hoping to catch a viral wave with a new crop of games.
The games are cute enough so that they titillate while never going to an offensive edge. They'll pass through firewalls easily and reach the targets. Since the pass-around is as easy as a URL, we expect a fairly interesting viral process. While most of the conventional players are grinding out performance in a hardworking season, the folks at HotJobs have their eyes on innovation. It's nice to see. John Sumser
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