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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations


Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Mousey Recruiting I

(April 21, 2005) - To catch mice, you put cheese in a trap...or make a place that they walk regularly very sticky. That's the premise behind a couple of interesting campaigns/techniques we've seen recently. Target the mice, leave some bait, collect the catch.

Not all great ideas are complicated. In fact, most are so simple that when you see them you go..."I coulda done that." The difference is in execution.

We love True Careers' targeted newsletter. Straight and to the point, this is your basic traffic acquisition tool. A bulk version is emailed to some targeted list. Some percentage of the list opens the note and clicks into the sender's desired destination.

Each link on the page is a reinforcement of the others. While True Careers gets branding and traffic, so do each of the branded employers whether they've purchased a link or a display ad. It's really a remarkable job.

In normal, non-web, marketing thinking, you'd expect each link to take you to a different place. Instead, all roads lead to Rome, so to speak. The link redundancy actually increases the effectiveness of the overall marketing piece.

If you are building a community, talent pool or direct response methodology, the professional quality and structure of this True Careers' targeted newsletter bear your close attention. This is one that works.

Tomorrow: Sneaking-Up on the mice.

John Sumser

Take a quick look at Industry News, read the Bugler.


Choosing the Right Job Boards
Choosing the Right Job Boards: Hire the right candidate for the right job at the right price.
Accounting / Finance jobsinthemoney.com
Accounting / Finance CareerBank.com
Accounting / Finance BankJobs.com
Drivers / Trucking JobsInTrucks.com
Employee Benefits BenefitsLink.com
Environmental/Health/Safety EHSCareers.com
Executive RiteSite.com
Executive NETSHARE.com
General JobKite.com
Health / Medical HealthJobsUSA.com
Health / Medical HealthDirection.com
Health / Medical HealthcareJobBank.com
Hispanic / Bilingual LatPro.com
Logistics JobsInLogistics.com
Manufacturing JobsInMFG.com
Retail AllRetailJobs.com
Sports / Recreation WomenSportsJobs.com
Tax Specialists TaxTalent.com
Telecom / Wireless TelecomCareers.net
Transitioning Military TAOnline.com
For more Specialty Boards, visit:
The
Employer's Corner on TopUSAJobs.com
marketing@TopUSAJobs.com


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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941
415.377.2255
colleen@interbiznet.com

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