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Snoozepapers

(April 19, 2005) - "Unh, hey, y'know, like this internet thing might be permanent." We thought HudsonHighland's recent "The Internet Comes of Age for Recruiting" was an improbable offering from the Monster spin-off. The newspaper industry seems poised, however, to steal their shot at the"We're Still Stupid" award for 2005.

The first reports from the NAA annual conference, suggest that the conference theme is "Back to the Future: Part 15."

Newspapers can transform one of their main financial threats -- the Internet -- into a lucrative opportunity by pursuing sometimes risky online experiments and partnerships, a group of industry executives said Sunday.

The Internet worries newspaper publishers because more readers are turning away from print media and connecting to the Web. The trend is driving more advertising to the Internet, threatening the newspaper industry's robust profit margins.

"We have to be willing to take a lot of swings with the bat and realize we are only going to make contact a certain amount of the time," said Hilary Schneider, a Knight Ridder Inc. senior vice president who oversees the newspaper company's online operations.
-BusinessWeek

Like Forrest Gump said, "Stupid is as stupid does."

Those trying to shake off last night's Parade-sponsored welcome party at SBC Park (which continued at the Fairmont Hotel's famous Tonga Room) got some help this morning. The 8 a.m. opening session at the Newspaper Association of America's annual convention in San Francisco began with a stirring -- and given the hour, somewhat jarring--rendition of "San Francisco." An actress from the city's campy and beloved musical revue "Beach Blanket Babylon" sang her heart out while wearing a gigantic hat of the skyline. It took up a good portion of the stage.

After that, outgoing NAA Chairman Gregg Jones addressed the audience with another, less entertaining eye opener. "We are under a sustained attack," he said about the newspaper industry's dwindling circulation and inability to attract young readers. "But we're not going away."

Though admitting the industry is strong, viable, and profitable today, Jones told the audience of publishers they have to "unlearn many of the truths," including the idea that newspapers automatically dominate local markets. "[Newspapers] must reflect the life experiences of the audience we are trying to attract."
From Editor and Publisher

Some suggestions



25 Versions of the same story. The following search results were grabbed from Google. They all reference the same story. Really, on the internet you only have to tell it once. Not one of these "versions" is different from the others...no value added.

  • Newspapers focus on Internet
    BusinessWeek - 15 hours ago
    APR. 17 11:22 PM ET Newspapers can transform one of their main financial threats -- the Internet -- into a lucrative opportunity ...
  • Web growth, innovation threatens papers
    BusinessWeek - Apr 15, 2005
    APR. 15 4:42 PM ET Craig Newmark already has tormented newspapers by creating a Web site where anyone can post ads at little or ...
     
  • At First NAA Session, Execs Look to the Web
    Editor & Publisher - 3 hours ago
    SAN FRANCISCO (AP) Newspapers can transform one of their main financial threats -- the Internet -- into a lucrative opportunity by pursuing sometimes risky ...
  • Newspaper execs discuss how to capitalize on Internet's growth
    Kansas City Star, MO - 4 hours ago
    SAN FRANCISCO (AP) - Newspapers can transform one of their main financial threats -- the Internet -- into a lucrative opportunity by pursuing sometimes risky ...
  • Newspaper executives can't take eyes off Web
    Houston Chronicle - 6 hours ago
    SAN FRANCISCO Newspapers can transform one of their main financial threats the Internet into a lucrative opportunity by pursuing sometimes risky ...
  • Newspapers focus on Internet
    BusinessWeek - 8 hours ago
    APR. 17 11:22 PM ET Newspapers can transform one of their main financial threats -- the Internet -- into a lucrative opportunity ...
  • Newspaper execs discuss how to capitalize on Internet's growth
    CBC News, Canada - 13 hours ago
    SAN FRANCISCO (AP) - Newspapers can transform one of their main financial threats - the Internet - into a lucrative opportunity by pursuing sometimes risky ...
  • Newspaper execs discuss how to capitalize on Internet's growth
    National Post, Canada - 13 hours ago
    SAN FRANCISCO (AP) - Newspapers can transform one of their main financial threats - the Internet - into a lucrative opportunity by pursuing sometimes risky ...
  • Newspaper execs discuss how to capitalize on Internet's growth
    Canada.com, Canada - 13 hours ago
    SAN FRANCISCO (AP) - Newspapers can transform one of their main financial threats - the Internet - into a lucrative opportunity by pursuing sometimes risky ...
  • Newspapers focus on Internet
    San Jose Mercury News - 14 hours ago
    SAN FRANCISCO - Newspapers can transform one of their main financial threats - the Internet - into a lucrative opportunity by pursuing sometimes risky online ...
  • Newspapers focus on Internet
    Kansas City Star, MO - 14 hours ago
    SAN FRANCISCO - Newspapers can transform one of their main financial threats - the Internet - into a lucrative opportunity by pursuing sometimes risky online ...
  • Newspaper execs discuss how to capitalize on Internet's growth
    Kansas City Star, MO - 14 hours ago
    SAN FRANCISCO - Newspapers can transform one of their main financial threats - the Internet - into a lucrative opportunity by pursuing sometimes risky online ...
  • Newspapers focus on Internet
    Seattle Post Intelligencer - 14 hours ago
    By MICHAEL LIEDTKE. SAN FRANCISCO -- Newspapers can transform one of their main financial threats - the Internet - into a lucrative ...
  • Newspaper execs discuss how to capitalize on Internet's growth
    San Jose Mercury News - 14 hours ago
    SAN FRANCISCO - Newspapers can transform one of their main financial threats - the Internet - into a lucrative opportunity by pursuing sometimes risky online ...
  • Newspapers focus on Internet
    Miami Herald, FL - 14 hours ago
    SAN FRANCISCO - Newspapers can transform one of their main financial threats - the Internet - into a lucrative opportunity by pursuing sometimes risky online ...
  • Newspaper execs discuss how to capitalize on Internet's growth
    Miami Herald, FL - 15 hours ago
    SAN FRANCISCO - Newspapers can transform one of their main financial threats - the Internet - into a lucrative opportunity by pursuing sometimes risky online ...
  • Newspapers focus on Internet
    BusinessWeek - 15 hours ago
    APR. 17 11:22 PM ET Newspapers can transform one of their main financial threats -- the Internet -- into a lucrative opportunity ...
  • Newspapers Focus on Internet
    Forbes - 15 hours ago
    Newspapers can transform one of their main financial threats - the Internet - into a lucrative opportunity by pursuing sometimes risky online experiments and ...
  • Newspapers Focus on Internet
    Los Angeles Times (subscription), CA - 15 hours ago
    By MICHAEL LIEDTKE, AP Business Writer. SAN FRANCISCO Newspapers can transform one of their main financial threats -- the Internet ...
  • Newspapers Focus on Internet
    Newsday, NY - 15 hours ago
    By MICHAEL LIEDTKE. SAN FRANCISCO -- Newspapers can transform one of their main financial threats -- the Internet -- into a lucrative ...

John Sumser

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