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Dot Jobs: Continued?

(April 13, 2005) - We had a chance to have a good, long chat with Ray Fassett, VP of Employ Media (not CEO as we reported earlier, they're looking for a CEO...contact them). He wanted to make sure that we got one thing right: while there will be a substantial vetting process for applicants who want a .jobs name, no one who is an HR professional or the agent of a company with a hiring task (including recruitment advertising players) will be left out. In Ray's view, "It's simply a naming tool for employment people."

We asked some hard questions and Ray effectively dodged most of them. He's really a very good spokesperson. He took hard assaults and converted them into friendly banter on a repeated basis. From here, it looks like success has been a bit of a surprise and that the basic operating facts remain to be defined.

Here's what we know:

SHRM's role is to set policy for the domain name. EmployMedia will do the mechanics of processing applications. Verisign will handle the actual technical details. The service should be open for business by the middle of the fourth quarter this year. Thats:

SHRM = Regulation
EmployMedia = Enforcement
Verisign = Execution

With the single exception of John Graham (CEO of Nationwide Advertising Service), none of the Principles or advisors at Employ Media have any meaningful experience in the employment, staffing, search, recruiting software or Recruitment Advertising industries. This does not bode well for early implementation. Anyone familiar with our marketplace understands that there are biases and perceptions of "legitimacy" depending on perspective:

Well, the big deal is what's missing. the .jobs domain is the first domain to come with some built in rules that will (hopefully) be enforced. No one need apply for engineer.jobs, nursing.jobs or blow.jobs for that matter. They will not be awarded to any one for for any money. Only legit companies with real jobs can obtain this .com analog for jobs. Monster of course can get monster.jobs but, only for the page where its own jobs resides, not for directing job seekers to its clients jobs. Same for Adecco, Manpower and 20,000 other 3rd party staffing firms. Hmmm might be a discussion or two on the horizon.

Job seekers, if this is done right, will quickly recognize that an intuitive address exists to take them directly to the companies they target...asuming they learn to target them. They'll also learn that there will be far fewer scams run on them by sticking with the .jobs domain. Employers will have added incentive to post their company jobs first on their own website. Software developers will begin to speculate about what a good search engine might do in this domain. Entrpreneurs will begin thinking about how to make a buck...without being able to buy 40,000 urls that merely pretend to be the repository of all jobs without offering any substance.
From CareerXroadsAnnex (permalink) (emphasis added)

That is just the tip of the iceberg.

John Sumser

Take a quick look at Industry News, read the Bugler.

Where Top Candidates Seek Career Opportunities
Call Center CallCenterJobs.com
Drivers / Trucking JobsInTrucks.com
Executive RiteSite.com
General JustJobs.com
Health / Medical HealthJobsUSA.com
IT Contracting & Consulting Corp-Corp.com
Logistics JobsInLogistics.com
Manufacturing JobsInManufacturing.com
Retail AllRetailJobs.com
Security Clearance USADefenseIndustryJobs.com

For more Specialty Boards, visit:

Employer's Corner on TopUSAJobs.com

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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

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