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Dot Jobs: Continued? (April 13, 2005) - We had a chance to have a good, long chat with Ray Fassett, VP of Employ Media (not CEO as we reported earlier, they're looking for a CEO...contact them). He wanted to make sure that we got one thing right: while there will be a substantial vetting process for applicants who want a .jobs name, no one who is an HR professional or the agent of a company with a hiring task (including recruitment advertising players) will be left out. In Ray's view, "It's simply a naming tool for employment people." We asked some hard questions and Ray effectively dodged most of them. He's really a very good spokesperson. He took hard assaults and converted them into friendly banter on a repeated basis. From here, it looks like success has been a bit of a surprise and that the basic operating facts remain to be defined. Here's what we know: SHRM's role is to set policy for the domain name. EmployMedia will do the mechanics of processing applications. Verisign will handle the actual technical details. The service should be open for business by the middle of the fourth quarter this year. Thats:
With the single exception of John Graham (CEO of Nationwide Advertising Service), none of the Principles or advisors at Employ Media have any meaningful experience in the employment, staffing, search, recruiting software or Recruitment Advertising industries. This does not bode well for early implementation. Anyone familiar with our marketplace understands that there are biases and perceptions of "legitimacy" depending on perspective:
That is just the tip of the iceberg. John Sumser
Take a quick look at Industry News, read the Bugler.
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