(March 30, 2005) - Good ideas have a lasting quality. When you hear them repeated, there's a sound of familiarity. There's a slightly harder to quantify 'ring of truth'.

• You recognize that the best candidates are not actively seeking new employment and when they do "test the waters" they aren't in the market for long. You need to be notified immediately, react quickly, with all of the information you require to make a hiring decision, in a database and at your fingertips.
   
• Resumes are often outdated, inaccurate or inflated. You would like a better method for gauging the appropriate fit of a candidate into your department. You would like the assurance that the candidate has been prequalified, based on relevant experience, work history, compensation, an understanding of the job requirements, availability and an interest in the position before they come to your attention - or show up for an interview!
   
• The ultimate solution will make a difference in the quality of talent acquired and retained by an organization. It will re-engineer and recalibrate processes in a way that are easily and rapidly implemented in the culture, without a burden or interruption to existing operations.
   
• To answer any concerns about the applicability, reliability or value of the proposed service, a funded pilot program can demonstrate the contribution in a real and practical way. Greater economies and rewards can be earned with a subsequent client enterprise rollout.

 Sound reasonable? Familiar? Obvious? It's the heart of the web marketing pitch from a somewhat new player, HRMC. Taglined "HR's Best Kept Secret Since 1984", HRMC is a small, consistently profitable provider of Recruiting Technology who has decided to try to grow into the big leagues.

Rightfully confident, CEO Ron Selewach describes his decades of experience the following way. "We decided to focus on serving a few customers very well. We've built and refined a toolset that has given our customers the results they seek. While our base is small, our retention rate over these years is extraordinary. We've ranged from profitable to very profitable. When times were good, we prudently salted the profits away. Now, after nearly 20 years, we feel we are truly ready for growth."

It's a marvelously humble attitude and nearly unique in our space.

John Sumser

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