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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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(March 11, 2005) - It's very easy to see the Web as a vehicle for telling the world about your firm. A Website that is weighted toward giving information about your firm, however, can be considered self-centered. One that provides information that is useful to users and clients can be considered user-centered. The measure of the user-centeredness of the Website as a whole is what "authenticity" means for the purposes of this article.

There's a fine line between over-hyping and justifiable self-confidence. Many Websites make the exaggerated claim of "We are the premier on-line recruitment site" in one form or another.

This sort of inflated and generally unsubstantiated claim is the opposite of authenticity. Yet the firms behind these Websites are very useful, competently run employment advertising services. It's as if someone told them that they needed an aggressive tagline for their Websites.

The problem with such transparent hype is that users can see through it. An inflated tag-line that greets a visitor to a Website has the potential to create doubt about the rest of the information that might be provided there.

Authenticity is the way that users can assess the integrity of the information on the Website as a whole. It is very important for a firm to ensure the accuracy of each piece of information it provides on its Website to a user. A user's whole perception of a firm's professionalism can be skewed by simple things like poor grammar, unsubstantiated claims or self-centeredness.

Authenticity can be thought of as a cross between genuineness and integrity. The combination of the two yields a consistently trustworthy information source that has the user at its center. If a Website does not provide this, the user can easily discover plenty of alternatives that do.

The Websites that generate return traffic and user loyalty are the ones that provide their repeat clients with additional value each time they visit. The value, which may be new job postings or additional professional information, is aimed specifically at the needs and interests of the Website's users.

John Sumser

Take a quick look at Industry News, read the Bugler.

Choosing the Right Job Boards: Hire the right candidate for the right job at the right price.
Accounting / Finance jobsinthemoney.com
Accounting / Finance CareerBank.com
Drivers / Trucking JobsInTrucks.com
Employee Benefits BenefitsLink.com
Environmental Health/Safety EHSCareers.com
Executive RiteSite.com
Executive NETSHARE.com
Executive ExecuNet.com
General JobKite.com
Health / Medical HealthJobsUSA.com
Hispanic / Bilingual LatPro.com
Logistics JobsInLogistics.com
Manufacturing JobsInMFG.com
Retail AllRetailJobs.com
Software Industry SoftwareJobLink.com
Tax Specialists TaxTalent.com
Telecom / Wireless TelecomCareers.net
Transitioning Military TAOnline.com
For more Specialty Boards, visit:
Employer's Corner on TopUSAJobs.com

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Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941
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