(March 03, 2005)  Okay, Okay, it's true. Last September, our mailbox started to collect regular direct market materials from the American Association of Retired People (AARP). It hardly seems that long ago that we were certain to "never trust anyone over 30."

The AARP and 13 large U.S. corporations on Monday jointly announced a program to help older Americans stay in the workforce. The Workforce Initiative involves a link to AARP's Web site  where older workers can learn about "Featured Employers" and the jobs they have available, benefits and how to apply.

Participating "Featured Employers" are:

• Adecco
• Allied Barton Security Services
• Borders Group Inc.
• Express Personnel Services
• Johns Hopkins Health System
• Kelly Services
• Manpower Inc.
• MetLife Inc.
• Pitney Bowes
• Principal Financial Group
• The Home Depot
• Universal Health Services
• Walgreens

It looks like AARP is taking this issue to heart. They are now offering:

• Best Practices Advice
• Best Employers Award
• Research and Data on the Aging Workforce