(March 1, 2005) - Blogs demonstrate the viability of ongoing usability experiments. The culture that swirls around blogs, more or less, assumes that any design that disenfranchises a reader is a bad thing.

That's due to the extremely small readership of the average blog. Anything that can drive a reader away matters more when your audience is 50 people. Using and developing a blog is a powerful experiment that helps you see the dynamics of traffic development and the content-audience relationship up close and personal.

Although many contemporary bloggers would reject the idea, the absolute best experience a marketing person in our industry could have is the development of a regular blog audience. Tuning material to audience tastes while trying to grow traffic and improve the quality of the  offering on a variety of levels is precisely the task facing any organization wishing to do recruitment advertising in the 21st Century. Too few industry people have real experience with the challenge.

John Sumser

Take a quick look at Industry News, read the Bugler.

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