Market Motivation:

• Greater Share of Revenue or percentage of sale
• Turns office into revenue producer
• Access to labor market transactions (Microsoft Project)
• Cost Savings
• Additional Revenue
• direct access to candidates
• Supplemental Revenue
• Upsell
• Traffic Monetization
• Growth
• Payment for services
• Core Business
• Defense of existing business
• Upsell

For some (particularly Staffing Firms), job postings are a cost-savings technique that allows reduced expenditure on advertising. For others, ad Agencies and Job Ad Distribution companies, a particular service's job posting price is negotiable as a percentage or a discrete part of a total deal. These players often field their own services as a part of any integrated offering.

- John Sumser

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