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Job Postings
(January 5, 2005)
Defining the various forms of Job Posting, their economic value and the price-benefit
relationship is tricky at best. There are a
number of underlying incentives and motivations (see list below) for entry into the job posting market and
the pricing of associated services.
Market Motivation:
- Greater Share of Revenue or percentage of sale
- Turns office into revenue producer
- Access to labor market transactions (Microsoft Project)
- Cost Savings
- Additional Revenue
- direct access to candidates
- Supplemental Revenue
- Upsell
- Traffic Monetization
- Growth
- Payment for services
- Core Business
- Defense of existing business
- Upsell
At the bottom line, pricing is a function of the business
model of the company that provides the service.
For some (particularly Staffing Firms), job
postings are a cost-savings technique that allows reduced expenditure on advertising.
For others, ad Agencies and Job Ad Distribution companies, a particular service's job
posting price is negotiable as a percentage or a discrete part of a total deal. These
players often field their own services as a part of any integrated offering.
- John Sumser, © TwoColorHat. All Rights Reserved.
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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved. Mill Valley, CA 94941 415.377.2255
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