var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-4635846-4']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(ga); })(); </script> <body bgcolor="#ffffff">The Electronic Recruiting News

IBN: Defining Excellence in Electronic Recruiting

interbiznet.com

Electronic Recruiting
News

Our Rate Card

New
interbiznet
Bookclub

interbiznet
Listings

Find out more
About IBN

Got a news tip?
Tell us at
bugler@
interbiznet.com

Our Rate Card

Articles

Presentations

Trends Reports

Archives

Suggestions?

It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

OUR HOME

Read Today's Bugler.

Download: Integrated Employment Branding Presentation

Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting and How Recruiting Can Leverage the Value of Marketing

Job Ad Architecture V

(November 04, 2004) For the last time, the components of a job ad's content are:

The Job Title
The Opening Line (Hook)
The Opportunity Description
The Opportunity Requirements
The Company Description
The Closing Sell
The Contact Info

We took a detour through audience deconstruction to point out the importance of tailoring each job ad to the specific audience of candidates you are trying to reach. You really have to consider the exact type of candidate you are seeking:

Is the ideal candidate currently looking for work?
What is the lead time for hiring (really, not 'today')
What Makes the company and the opportunity exciting for that type of candidate?
What, exactly, is the opportunity. Talk to the hiring manager. Talk to some of the other employees in the department. The time invested up front will result in better placements. What are their interests? Is there anything they share in common?

A clear and exciting proposition directed squarely at the real target will result in fewer candidates and a better fit.

-John Sumser

Talent is what matters most.
Hire the best with Authoria Recruiting.

Authoria Recruiting 2007 is a next-generation recruiting solution that helps you:

Understand exactly what talent your managers need.

Find the best sources.

Target and attract the highest quality candidates.

Hire top talent and track their success.

The most widely-used enterprise recruiting solution on the market, Authoria Recruiting helps our customers manage private talent pools totaling over 11 million candidates.

Find a smarter way to hire. Download our complimentary white paper
- Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.
Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941
415.377.2255
colleen@interbiznet.com

Electronic Recruiting News

FEATURES:

EMAIL NEWSLETTERS:
     - Bugler
       (Sign-up)
       Daily Industry News

     - ERNIE
       (Sign-up)
       ERN in Email

RESOURCES: