Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting
and How Recruiting Can Leverage the Value of Marketing
Job Ad Architecture V
(November 04, 2004) For the last time, the components of a job ad's content are:
The Job Title
The Opening Line (Hook)
The Opportunity Description
The Opportunity Requirements
The Company Description
The Closing Sell
The Contact Info
We took a detour through audience deconstruction to point out the importance of tailoring each job ad to the specific audience of candidates you are trying to reach. You really have to consider the exact type of candidate you are seeking:
Is the ideal candidate currently looking for work?
What is the lead time for hiring (really, not 'today')
What Makes the company and the opportunity exciting for that type of candidate?
What, exactly, is the opportunity. Talk to the hiring manager. Talk to some of the other employees in the department. The time invested up front will result in better placements. What are their interests? Is there anything they share in common?
A clear and exciting proposition directed squarely at the real target will result in fewer candidates and a better fit.
Talent is what matters most.
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Authoria Recruiting 2007 is a next-generation recruiting solution that helps you:
Understand exactly what talent your managers need.
Find the best sources.
Target and attract the highest quality candidates.
Hire top talent and track their success.
The most widely-used enterprise recruiting solution on the market, Authoria Recruiting helps our customers manage private talent pools totaling over 11 million candidates.