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Job Ad Architecture IV (November 01, 2004) Again, the components of a job ad's content are:
The Job Title If you want to find a "Director of Fun", you might try a Job Title like: Human Resources Director: Benefits and Perks (Director of Fun) or Organizational Development, Team Building (Director of Fun). The crush of competing job openings is amazing. With 400, 000 offerings in the largest database, you can imagine that the eyes of a job hunter glaze over fairly quickly. In short, the title of the job has to simultaneously grab attention and hits in the database. The Opening Line (The Hook)Once you have them looking at your ad (ie, you have gotten the data and the Job Title right), you have a window of about three seconds (no more than 10 words) in which to grab their attention and start to get them excited. Getting the hook right takes more thinking than writing. It requires a firm grasp of a picture of the ideal candidate, her likes and dislikes. It captures a moment and propels the candidate into the rest of the material. Unfortunately, the task is harder for smaller companies. For some job hunters, the allure and security of working for a large, well known operation is the competition for attention. As a job ad writer for a small company, the message in the first line has to be doubly attractive. It has to make up for the fact that the larger concerns have implicit employment branding. -John SumserSTUDENTS AND ALUMNI SEEK HOLIDAY EMPLOYMENT Whether they are seeking extra cash for holiday gifts or a temporary job with full-time potential, Americans are on the hunt for seasonal employment. According to a recent Monster Meter poll, 71 percent of MonsterTRAK users plan to seek seasonal work during the upcoming holidays. With over 50,000 students and alumni visiting MonsterTRAK every day to search for part-time, full-time, and internship opportunities, MonsterTRAK is the best place to hire your Holiday employees. Hire students and alumni using MonsterTRAK now.
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