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The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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Recruiting Is Advertising III

(October 07, 2004) We continue with yesterday's article.

Don't get us wrong. Companies need lots of sources of candidates. The opportunity to advertise in the tiniest of niches really expands the capability of a company to find good workers. Assessment driven bio-data will certainly produce access to potential hires in unforeseen ways. Communities of job hunters are a good thing. The revolution in forms of Recruiting is producing hundreds of interesting and effective approaches.

The new choices are overwhelming. The competitive language does little to discriminate one offering from another. Global reach has turned out to be a nightmare for any manager trying to effectively spend her budget.

In clinical terms, it's market psychosis. (Psychosis is often defined as an overabundance of choice where neurosis is defined as a lack of choice.) We've taken a group of professionals who, at one time, had a limited array of possibilities and thrust unimaginable levels of chaos at them.

Although we enjoy those deli menus with hundreds of sandwiches listed on them, we always end up ordering club sandwiches. It's our modest reaction to an overabundance of choice. The anxiety at the desk level of a recruiting manager is palpable. "What if one of these sources can produce the candidates I want? What if I'm missing it? I can't afford the time (let alone the money) to assess all of my options."

- John Sumser

Take a quick look at Industry News, read the Bugler.

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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

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         Materials written
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         © TwoColorHat.
         All Rights Reserved.