IBN: Defining Excellence in Electronic Recruiting

interbiznet.com

Electronic Recruiting
News

Our Rate Card

 

 





Please Click On Our Sponsors


Please Click On Our Sponsors


Recruiting News for the Human Resource Professional


Please Click On Our Sponsors


Please Click On Our Sponsors



Please Click On Our Sponsors


Please Click On Our Sponsors




 

 

 

Click On Our Sponsors



Click On Our Sponsors





 

 

 

 



New
interbiznet
Bookclub

interbiznet
Listings

Find out more
About IBN

Got a news tip?
Tell us at
bugler@
interbiznet.com


Our Rate Card

Articles

Presentations

Trends Reports

Archives


Suggestions?



It is better
to not be on
the web than
to be on and
not know why

John Sumser

Reality
is more
complex
than
it seems.
John Gall






OUR HOME

Click On Our Sponsors

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations


Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Click On Our Sponsors


Employment Branding


(August 25, 2004)
A brand is a relationship. Brands only matter to the people who care about them. Mention the brand name outside of the circle of people, who have the relationship, and you will receive shoulder shrugs. Mention it inside the circle and you can spark a conversation full of passion and opinion. The only brands that matter are the ones that people care about.

The theory and development of branding has been reserved, historically, for companies that could afford large broadcast media campaigns. The best examples of brand marketing are consumer product companies, from automobiles to popular music to varieties of American cheese. The term "brand" is used to cover a wide range of circumstances from name recognition to deep affinity.

The notion of a brand has been extended to cover some surprising things. FastCompany (http://www.fastcompany.com), the periodical manifesto for those who want to change organizations from within, extends the concept as a metaphor for personal marketing. Peppers and Rogers, the authors of popular books on database and relationship marketing, move the concept to tightly grouped members of a database.

It can be useful to think about branding as an early stage technology. Purely a 20th century invention, branding, like many first generation technologies, began in organizations that could afford clumsy and inefficient approaches because of their sheer size. For the past 70 years, branding has been a game of extensive spending to attract large numbers of people to a single product or company.

Today, however, the tools needed to build very clear, very small niche-oriented brands are readily available. Like much of marketing, the tools are now available from the desktop. This downward evolution of marketing creates both expanded opportunity and expanded responsibility at the department and operating unit levels.

- John Sumser © TwoColorHat. All Rights Reserved.


Recommended Leading Niche Boards
     - Get Focused, Go Niche

NicheBoards.com - Gateway to 3 Million Quality Targeted Candidates

Call Center : CallCenterJobs.com
Finance / Accounting :
jobsinthemoney.com
Health / Science :
Jobscience.com
Hispanic / Bilingual :
LatPro.com
Human Resources :
Jobs4HR.com
Insurance :
GreatInsuranceJobs.com
IT Professionals :
Computerwork.com
Logistics / Transportation :
JobsInLogistics.com
Marketing / Sales :
MarketingJobs.com
Military Transitioning :
DestinyGroup.com
Retail Management / Hourly :
AllRetailJobs.com
Telecom / Wireless:
TelecomCareers.net

Click Here for profiles.
marketing@nicheboards.com

Please Click On Our Sponsors


Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941
415.377.2255
colleen@interbiznet.com

Electronic Recruiting News
  


 

     FEATURES:

  • EMAIL NEWSLETTERS:
         - Bugler
           (Sign-up)
           Daily Industry News

         - ERNIE
           (Sign-up)
           ERN in Email

         RESOURCES:

  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt







         ADVERTISING:

  • Our Rate Card
  • Demographics



         RESOURCES:

  • BlogRoll
  • E-recruiting 9
  • E-recruiting 8
  • E-recruiting 7
  • E-recruiting 6
  • E-recruiting 5
  • E-recruiting 4
  • E-recruiting 4
  • E-recruiting 3
  • E-recruiting 2
  • E-recruiting
  • Technical Literacy
  • Relationships
  • Site Flipping
  • Weekend Reading?
  • What is Recruiting?
  • Types of Recruiters
  • 5 Years Ago
  • Usability
  • Weekend Reading
  • Conversion IV
  • Conversion III
  • Conversion II
  • Conversion
  • Weekend Reading
  • Elements of Strategy
  • Employment Brand
  • Up or Down
  • Generation Gap?
  • Weekend Reading
  • Accolo
  • More Strategy
  • More Planning
  • Strategy for Planning III
  • Strategy for Planning II
  • Strategy for Planning
  • Recruiting Strategy

         ERN ARCHIVES

    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


     


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.