IBN: Defining Excellence in Electronic Recruiting

interbiznet.com

Electronic Recruiting
News

Our Rate Card

 

 





Please Click On Our Sponsors


Please Click On Our Sponsors


Recruiting News for the Human Resource Professional


Please Click On Our Sponsors


Please Click On Our Sponsors



Please Click On Our Sponsors


Please Click On Our Sponsors




 

 

 

Click On Our Sponsors



Click On Our Sponsors





 

 

 

 



New
interbiznet
Bookclub

interbiznet
Listings

Find out more
About IBN

Got a news tip?
Tell us at
bugler@
interbiznet.com


Our Rate Card

Articles

Presentations

Trends Reports

Archives


Suggestions?



It is better
to not be on
the web than
to be on and
not know why

John Sumser

Reality
is more
complex
than
it seems.
John Gall






OUR HOME

Please Click On Our Sponsors

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations


Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Click On Our Sponsors


Why Site Flipping Is Important

(August 09, 2004) - Recruiting researchers use a technique called "site flipping". "Flipping a Site" is a way of getting a good look at the links that point to a web page from elsewhere around the web. Any good search engine (AltaVista or Google) will allow you to execute this simple but telling procedure.

On AltaVista, begin the query with "link:". So, if you want to see many of the links pointing to Ford's website, you'd enter the query "link:http://www.ford.com" into the AltaVista search window. The query shows over 147,000 links.

The same drill can be executed on Google (which shows only 4,380 links).

Recruiting researchers use this technique because the people who are likely to link to a company's website are: employees, vendors, distribution players, and so on. It's easy to target potential employees once you understand how likely it is to target them using this technique.

There's more to it than that, however. Increasingly, analysts, potential employees and other sophisticated web users are beginning to use this web of inbound links as a way of judging the credibility of a company. Investigating the web of links that point to a company's website will give you a clear sense of the range of perspectives that various people have on the company. The raw number of links is a solid indicator of traffic volume.

In the web based world, the networks in which companies (and individuals) operate are becoming increasingly visible. While the technique is imperfect (largely because the search engines do such different things), site flipping is an indicator of a new way of judging a company's credibility.

John Sumser


Introducing RecruitLadder!
The Smart Way to Find Executive Talent.

TheLadders.com is a Society of The Nation's Top Talent. We have over 117,000 subscribers to our $100K+ jobs newsletters who are highly qualified and targeted professionals. They are engaged, interested, and ready to hear from you.

Send your jobs to www.recruitladder.com and we'll consider them for our $100K+ jobs newsletters.

You'll benefit from:

  • Access to World-Class Executive Talent
  • Pinpoint Accuracy
  • Streamlined Efficiency
Best of all, posting jobs is always FREE!

Don't wait. Tap into TheLadders.com pool of highly qualified and targeted executive job seekers today!
Click here http://www.recruitladder.com to start!

Please Click On Our Sponsors


Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941
415.377.2255
colleen@interbiznet.com

Electronic Recruiting News
  


 

     FEATURES:

  • EMAIL NEWSLETTERS:
         - Bugler
           (Sign-up)
           Daily Industry News

         - ERNIE
           (Sign-up)
           ERN in Email

         RESOURCES:

  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt







         ADVERTISING:

  • Our Rate Card
  • Demographics



         RESOURCES:

  • BlogRoll
  • Types of Recruiters
  • 5 Years Ago
  • Usability
  • Weekend Reading
  • Conversion IV
  • Conversion III
  • Conversion II
  • Conversion
  • Weekend Reading
  • Elements of Strategy
  • Employment Brand
  • Up or Down
  • Generation Gap?
  • Weekend Reading
  • Accolo
  • More Strategy
  • More Planning
  • Strategy for Planning III
  • Strategy for Planning II
  • Strategy for Planning
  • Recruiting Strategy

         ERN ARCHIVES

    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


     


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.