IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card



Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?
Tell us at

Our Rate Card



Trends Reports



It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


Click On Our Sponsors

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Click On Our Sponsors

June 21, 2004) - Although the word still causes prejudicial reaction, Marketing  is experiencing a renaissance in the human capital acquisition function. Applicant Tracking and Recruiting Systems reach the desktop with marketing tools embedded in the interface.

What seems to be happening is a split in the roles associated with the Recruiting Department. Marketing skills and techniques are beginning to accumulate in solid quantities in the arena that used to be called "sourcing". The sourcing folks, once relegated to a low status backwater are increasing their marketing skills while the administrative recruiters are getting the candidates through the system. Sourcers acquire candidates while Recruiters process them. The first group is the marketing arm while the second might be better understood as the production arm.

The advantage goes to the team with the best marketing skills.

Marketing is a complex set of skills, processes and procedures that includes:

  • Demand Forecasting
  • Customer Satisfaction-Service
  • Direct Marketing
  • CRM Systems
  • Advertising
  • Copywriting
  • Collateral Materials
  • Messaging
  • Targeting
  • Brand Segmentation
  • Supply Chain Management
  • Supply Quality Control
  • Distribution - Channel Management

We can easily imagine an extensive training and research program that works to bring the real tools of marketing directly into the hands of the Recruiting team. While today's efforts are an interesting start, marketing tools have been evolving for a century or so. We'd like to see a little less reinvention and a little more direct absorption.

 -John Sumser

Recommended Leading Niche Boards - Get Focused, Go Niche

NicheBoards.com - Gateway to 3 Million Quality Targeted Candidates

Click Here for profiles.

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Contacting Us:
Call, fax, write, email. We'd love to consult with you about your project.

Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.
Mill Valley, CA 94941

Electronic Recruiting News



         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email


  • BlogRoll
  • Integrated Employment
          Branding Presentation
  • Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics


  • BlogRoll


  • Weekend Reading
  • Systemantics
  • First Steps
  • Futures
  • College Recruiting
  • Roses In The Thornbush
  • Not Retention
  • National Network III
  • National Network II
  • National Network
  • Job Board Definitions
  • Great Tidbits
  • Human in Human Capital
  • Human Capital
  • Retention
  • Worforce Planning
  • eRecruiting Benefits
  • Important Site
  • Donna Troisi
  • Relationship Mgmt
  • OffShoring


    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.