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It is better
to not be on
the web than
to be on and
not know why
John Sumser
Reality
is more
complex
than
it seems.
John Gall
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The Most Important Site On The Web
(May 25, 2004) --
It's good to take the time to revisit old questions. Often, they lie around,
like an old rock in the front yard, providing sanctuary to miscellaneous and
unintended life forms. Old questions, answered adequately for the moment, get
shelved while we focus on more immediate problems. They become, in the long
run, the very source of the assumptions that trick us up.
We've been thinking heavily
about one of those old questions: "What is an employment website and what
makes it successful?"
In the beginning it was
easy. In 1993, a website was a collection of text and images contained on a web
server. It's purpose was, more or less, to keep up with the Joneses new website.
It may have listed the jobs available at a company. It might have just included
an email address for resume submittals.
Over time, we began to
understand the utility of the employment website. Meanwhile, it was becoming the
place that everyone went before they contacted the HR Department about a job.
Today, an employment website
serves multiple functions:
- Lobby: It is the
first place that a potential employee actually encounters the company. It is
the source of lasting first impressions.
- Gateway: It is a
filter that encourages some candidates while frustrating and discouraging
others. Usually, it works backwards.
- Data Source: It is
the place from which most data enters the applicant tracking system. It is
the source of the quality problems in the "Talent Pool Database."
- Opportunity: It is the
best place to catch the people you want. Unfortunately, simple practices
that could make this happen rarely materialize.
We've said, over the years,
that the most important site on the web is yours.
- John Sumser © TwoColorHat. All Rights Reserved.
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Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved. Mill Valley, CA 94941 415.377.2255
colleen@interbiznet.com
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